Automation of email marketing and SMS
communication in the event industry

See how the team of Biznes Boxing Polska saves time and increases revenue by automating communication for white collar charity boxing galas.

Biznes Boxing Polska logo

1

communication cycle

7

cities

2000+

people in the cycle

Biznes Boxing Polska is the biggest organizer of White-Collar Boxing in Poland. During every event, the organization is collecting money for a charity cause through auctions that happen during the gala and individual fundraisers of participants.

“Automating SMS and email communication has saved me 80% of time and allowed me to recover some precious sleep time ;)”

Balbina RadzimierskaBalbina Radzimierska, Biznes Boxing

When did you decide it was time to use GetResponse?

At first, we ran recruiting campaigns and marketing communication manually. It required me to type and send hundreds of personalized text messages and emails. There are about 250 contacts in one city for each gala event, so when we started organizing events in multiple cities, it became impossible. At some point, I realized that it is too much work, and we have to invest in automation service to manage our communications 🙂

Would you recommend GetResponse?

I would recommend GetResponse because of its automation capabilities. I automated monthly and bimonthly communication paths from the first SMS to the organizational meeting.  Later I could duplicate them and implement in all cities in which the galas are organized.

The possibility of editing automation cycles whenever we please is equally important to us. Automating SMS and email communication has saved me 80% of my time and allowed me to recover some precious sleep time 😉

GetResponse’s customer service is available 24/7. I often work late hours, so it is a huge advantage for me.

How does GetResponse assist Biznes Boxing?

  • We can send text messages. The option to automatically send personalized text messages is crucial for us.
  • We can make long-term plans. Our automation cycles cover 2 months of communication.
  • We see the statistics of active recipients. We can estimate the number of people factually interested in the gala.
  • I can adjust the sending time. I choose the most opportune hours, e.g., when people finish work, instead of waiting until I have the time to hit send.
  • We can effectively share complete information with our audience. Thanks to the use of several tools (SMS, email, landing pages) I can successfully lead participants from signing up, through trainings, to the gala.

Can GetResponse save me time and money?

Preparing one complete communication path for one city takes 3 to 4 days. Without automation, it would require 4 months of constant interaction with people interested in a particular gala.

Can I increase my revenue with the help of GetResponse?

In our case, our revenue depends on the number of participants. The number of participants went up 20% after implementing first automation cycle. Automated communication ensures that no contact is overlooked. Additionally, a quick response influences higher engagement.

What tools besides GetResponse do you use?

We can run automated SMS and email communication. At this moment we’re perfectly happy and satisfied with features offered by GetResponse.

SMS

It is worth incorporating SMS marketing because not many companies use text messages in their communication, and it raises engagement.” (…) Text messages go hand in hand with emails. They can convey a shortened version of the main points from the email.

Top tip: “It is useful to include a contact number in the body of the SMS for those who will have additional questions.”

Balbina RadzimierskaBalbina Radzimierska, Biznes Boxing

Tools used to get results

  • Email Marketing – Customize ready-to-go newsletters, and transactional emails from a library of predesigned professional templates to match your goals. Take advantage of a/b testing and email analytics to constantly improve your results.

  • Marketing Automation – Bring your ideal customer journey to life with a visual marketing automation builder that grows with your needs. Schedule automated responses, emails, and reminders.

  • SMS marketing – Rozpocznij bezpośredni kontakt ze swoimi subskrybentami dzięki kampaniom SMS. To najskuteczniejsza forma dotarcia do odbiorców, wbudowana w Twoją platformę do marketing automation.

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