Marketing automation blog

Marketing automation is a hot trend in the industry, and has been for some time (see the graph of marketing automation search volumes below). It opens up massive opportunities for businesses of all shapes and sizes, but the ones capitalising on it mo...

Sep 8, 2020

The Fundamentals Of Marketing Automation For SMEs

Today’s buyers and consumers are increasingly avoiding branded outbound promotions and ads. We skip TV commercials with our DVRs or streaming services. We block digital ads with “Ad blocking” software, or we just ignore them altogether. We delete unw...

Jun 26, 2020

How Marketing Automation Supports Inbound Marketing

The latest GetResponse webinar featured Dave Chaffey, the CEO of Smart Insights, a company designed to help marketers up their digital marketing game with actionable advice. And that’s exactly what Dr. Chaffey gave in this webinar. Marketing automati...

Sep 7, 2023

Taking Your First Steps With Email Marketing Automation Webinar Recap

Marketing Automation is a powerful Marketing Technology since it promises better response by sending more relevant emails to your audience in the context of the their interactions with a business. Small marketing teams or even a ‘team-of-one...

Dec 21, 2021

Epic Automation Fails

Do you know what your time is worth? If you don’t, finding out is one of the most profitable exercises you can do. It’s not hard to do, either. Just tally up what you earn every month, then divide by how many hours it took you to earn it.

Aug 24, 2023

How to Save Yourself a Few Hours Every Week with IFTTT

Autoresponders are one of the oldest and most effective types of email marketing. They’ve been around since Internet marketing was born. They’ve probably sold more than a billion dollars worth of stuff.

May 19, 2023

Why Autoresponders Are Perfect for Storytelling

Mentioning personalization and marketing automation in the same breath may at first seem like a paradox — the former describes marketing on a one-to-one basis, while the latter refers to software that helps marketers scale.

Oct 17, 2022

How Buyer Personas Personalize Marketing Automation

Contextualization is the new panacea for the marketing industry. How can we personalize? How can we stay relevant? How can we engage the customer where it counts? A recent answer comes in response to the fever-pitch popularity of mobile devices and s...

Oct 17, 2022

The Rise of Mobile Marketing Automation