In Just Three Months – Nearly 6 Million Emails Have Been Shared Using GetResponse’s New Automation Platform
Now officially out of beta, the brand-new automation solution saw impressive user numbers during its beta period (July-September), with 13,000 multi-drip campaigns built by SMBs
October 19, 2016 – Gdańsk, Poland – GetResponse, the easy-to-use yet advanced online marketing platform with more than 350,000 customers in 182 countries, announced that its “GetResponse Marketing Automation” platform is now officially out of beta.
GetResponse Marketing Automation, the company’s first-ever marketing automation solution, combines the most popular automation features available today with a simple and scalable, drag-and-drop interface that can be learned in minutes. Even marketers who aren’t tech savvy can use it to build sophisticated automated campaigns that listen and react to customer behavior – enhancing marketing and accelerating the customer journey.
While in beta from July through September, the automation platform helped thousands of SMBs around the globe deliver more relevant, hyper-targeted customer campaigns. Nearly 6 million marketing emails were built with and delivered by GetResponse’s automation solution. These email messages were in support of the 13,000 multi-drip campaign workflows users created – all of which were automated and based on comprehensive, data-rich customer profiles, enabled by GetResponse automation. This streamlined user’s marketing efforts and spend, while optimizing customer engagement across the board.
“GetResponse Marketing Automation was designed to democratize automation for SMBs – taking powerful and advanced enterprise-grade features, and putting them into one easy-to-use package,” said Simon Grabowski, GetResponse Founder and CEO. “We wanted to eliminate many of the fears and anxieties that are typically associated with adopting marketing automation services. These beta results, in just three months’ time, show us that we are on the right track and have created a solution that helps SMBs improve on and simplify their campaigns.”
GetResponse Marketing Automation is flexible, easy-to-use, and scalable, growing with businesses, regardless of size, and helping marketers achieve their goals.
Key features include:
- Build automated campaigns using simple "if... then" logic
- Tagging and scoring to build comprehensive audience profiles
- Visual workflows to view the entire communications path
- Tools to track and respond to a customer's e-commerce journey
Today, 350,000 customers in 182 countries trust GetResponse. With over 15 years of experience, we continue to deliver excellent online marketing solutions, available in 21 different languages. Our company operates globally with offices in Poland, the U.S., Canada, Malaysia, India, and Russia, and over 300 passionate professionals on board. Together we create inspiring technologies that empower entrepreneurs and help their businesses grow.