GetResponse Study Shows Video Emails Increase Click-through Rates by 96 Percent
Analysis of New Video Email Marketing Feature Returns Double-Digit Improvements
WILMINGTON, Delaware, December 1, 2009 Implix , an email marketing leader and online solution provider to global SOHO/SMB markets, today announced the results of an internal study conducted on almost one billion video emails sent following the July launch of GetResponse 6.0. The analysis compared open and click-through rates (CTR) achieved by video emails and non-video mails. The emails containing video received, on average, 5.6 percent higher open rates, and 96.38 percent higher CTRs than non-video mails. With continued use, the expectation is that recipients will increasingly prioritize and open messages from known senders of video emails.
Rising to the top of recipients’ email "priority lists" is one of the biggest challanges facing SMB marketers today. With a 71 percent increase in online viewing time in the last year, video is clearly the fastest growing trend in Internet history (*). But small businesses don’t have the budget or the staff to create professional-looking videos, placing them at a competitive disadvantage.
GetResponse lets non-technical users create polished, high-impact video email marketing campaigns, with no added software, equipment, or costs. They can record, upload, send and store up to 100 MB of optimized video emails directly from their accounts in minutes. And anyone can produce and direct a personalized GetResponse video, as this customer attests:
William Debauchez's marketing team, called ILGSystem, has active members on five continents representing iLearning Global. Led by Brian Tracy, iLearning Global is a leader in online learning, with 14 billion videos downloaded last month alone. William’s business is expanding rapidly and he relies on video emails to inspire his audiences – and his team − to action.
“We use video follow-ups to maintain interest in our offerings and video email newsletters to announce upcoming events. Both are extremely effective. Prospects like to see and hear who is marketing to them. Video shows me as a real person, with a real company. Most of all, video is very powerful at motivating people to take action. When I’m talking to my audience, I can communicate emotions and body language that feels “up close and personal” and they respond to that. I get around 50% more direct responses from video emails compared to conventional email! As an author myself, I believe that words matter, but when you need to convince someone to opt-in or sign up, nothing beats video! And GetResponse video email isn’t just for experienced marketers – anyone can use it. I recommend it to my team, and to anyone who wants to increase their marketing ROI!”
GetResponse Holiday Promotion. Free Video Emails Forever!
To introduce more small businesses to the benefits of video email marketing, anyone who opens or upgrades a GetResponse account through Jan. 2, 2010 will get GetResponse Multimedia Studio with 100MB of video email marketing − free for the life of their account.
Implix CEO Simon Grabowski added: “I truly believe in the profit-generating potential of video email marketing − and now we have the proof! In fact, this season’s GetResponse holiday promotion is being communicated almost exclusively with GetResponse video emails. I’m also excited that we are able to offer such an amazing gift this year, especially in these tough economic times. With “Free Video Emails Forever” it’s like putting $120 in our customers’ pockets every holiday!”
Implix was founded in 1999 by Internet marketing prodigy and entrepreneur, Simon Grabowski, whose vision of helping SOHO and small business marketers around the globe improve marketing efficiency, reduce costs, and increase profitability continues to define the company. Today, Implix maintains worldwide operations, with offices in the U.S., Canada and Europe. The company’s flagship email marketing product, GetResponse, has grown to over 110,000 active users, managing and delivering 5 billion permission-based emails per year.
(*) Global Online Media Landscape Report , April 2009, Nielsen.