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REPORT

The State of Lead
Nurturing for
Mid-Size Companies

Research conducted by
GetResponse MAX and Ascend2

Wanna optimize your lead nurturing
processes for maximum results?

Your company needs leads to grow and thrive. But it's not enough to know how to attract new leads — you also need a dependable approach to take those leads and turn them into customers. Enter: lead nurturing!

What's inside:

Together with Ascend2, we've surveyed 124 marketing professionals from mid-size organizations with 50 to 500 employees. In this report, you'll find their answers, along with our analysis, that'll help you get a better understanding of what makes a successful lead nurturing program - and how you can set up one yourself.

You'll learn:

  • The top priorities marketers set for their lead nurturing programs
  • The greatest challenges marketers face when setting up their programs
  • What elements play a strategic role for a lead nurturing program to succeed

About the research partners

GetResponse MAX is the world’s trusted all-in-one online marketing platform, with a team of experts ready to help you make the most of it. Today, more than 350,000 customers in 182 countries trust GetResponse. With 20-plus years of experience, we deliver excellent, proven digital marketing solutions. GetResponse MAX offers a set of online tools under one roof, tailored and scaled to your business.

Ascend2 creates original research content, building brand and thought leadership. Ascend2 is comprised of a dynamic and experienced team of research and marketing professionals, who specialize in delivering turn-key, research-based content programs.

The State of Lead Nurturing
for Mid-Size Companies

Research conducted by GetResponse MAX and Ascend2