The State of Lead
Nurturing for
Mid-Size Companies
Research conducted by
GetResponse MAX and Ascend2
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Wanna optimize your lead nurturing
processes for maximum results?
Your company needs leads to grow and thrive. But it's not enough to know how to attract new leads — you also need a dependable approach to take those leads and turn them into customers. Enter: lead nurturing!
What's inside:
Together with Ascend2, we've surveyed 124 marketing professionals from mid-size organizations with 50 to 500 employees. In this report, you'll find their answers, along with our analysis, that'll help you get a better understanding of what makes a successful lead nurturing program - and how you can set up one yourself.
You'll learn:
- The top priorities marketers set for their lead nurturing programs
- The greatest challenges marketers face when setting up their programs
- What elements play a strategic role for a lead nurturing program to succeed
About the research partners
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GetResponse MAX is the world’s trusted all-in-one online marketing platform, with a team of experts ready to help you make the most of it. Today, more than 350,000 customers in 182 countries trust GetResponse. With 20-plus years of experience, we deliver excellent, proven digital marketing solutions. GetResponse MAX offers a set of online tools under one roof, tailored and scaled to your business.
![](https://us-ws-g.gr-cdn.com/images/pages/resources-new/single-page/custom/9721/ascend2_logo.png)
Ascend2 creates original research content, building brand and thought leadership. Ascend2 is comprised of a dynamic and experienced team of research and marketing professionals, who specialize in delivering turn-key, research-based content programs.
The State of Lead Nurturing
for Mid-Size Companies
Research conducted by GetResponse MAX and Ascend2