Insights into the mindset of the corporate executive
Customer lifetime value explained
Understanding how customers make decisions
Questions and answers to get you prepared for a talk with your boss
About the author
Jamie Turner is an internationally-recognized author, speaker, and marketing expert. He has been profiled in one of the world’s best-selling marketing textbooks and is a regular guest on CNN and other TV networks on the topic of branding, marketing, and digital technology. He is the founder of the 60 Second Marketer and is also the CEO of SIXTY, a marketing optimization firm that helps organizations get more impact from their marketing investment.