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Building a Business Case for Marketing Automation How to sell marketing automation
to internal stakeholders

Building a Business Case for Marketing Automation

Take a look at the data:

Marketing automation campaigns have 200% (or higher) conversion rates than traditional email marketing campaigns.
Source: 60 Second Marketer
A highly targeted campaign can boost open rates by 311% and click-through rates by 327%.
Source: 60 Second Marketer
77% of the companies that use marketing automation see an increase in revenue and marketing/sales effectiveness.
Source: 60 Second Marketer

What’s inside?

  • Key marketing automation stats
  • Insights into the mindset of the corporate executive
  • Customer lifetime value explained
  • Understanding how customers make decisions
  • Questions and answers to get you prepared for a talk with your boss
Jamie Turner

About the author

Jamie Turner is an internationally-recognized author, speaker, and marketing expert. He has been profiled in one of the world’s best-selling marketing textbooks and is a regular guest on CNN and other TV networks on the topic of branding, marketing, and digital technology. He is the founder of the 60 Second Marketer and is also the CEO of SIXTY, a marketing optimization firm that helps organizations get more impact from their marketing investment.

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