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Contents:

Bounced

A message is considered “bounced” if the receiver directly rejects the message or the receiver is unavailable for a specified amount of time. These bounces can be categorized as hard bounce or soft bounce. For more information, read our article about What are bounces and complaints?

Related articles

  • What are bounces?

    A bounce is an email that is returned to the sender because it cannot be delivered for some reason. Bounces fall into two categories: hard bounces and soft bounces. What are the most common reasons for bounces? When an email is returned to the sender, the email server typically provides the reason for the bounce: […]

  • Bounce rate

    Bounce rate is a fundamental metric that gauges the effectiveness of an email campaign by measuring the proportion of email messages that are undeliverable to recipients’ inboxes. This metric serves as a vital indicator of the health and performance of an email list and the overall deliverability of email campaigns. A bounce occurs when an […]

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