Beyond social media: turning followers into an engaged community

How a couple turned their passion for travel into a thriving business

Les Frenchies Travel is all about sharing the best travel tips for exploring France, with a particular emphasis on Paris. Founded by husband-and-wife duo Colleen and Antoine Dupont, they’re renowned for their insider advice on discovering the best of France’s attractions. 


Despite having a large following on social media, Les Frenchies faced difficulties in reaching all their fans due to the platforms’ limitations. They realized that social media algorithms made it hard for their content to reach everyone interested

They also understood the importance of building and nurturing an email list. This would allow them to engage with their audience beyond social media platforms and ensure a more reliable connection with their fans.  

Colleen and Antoine knew what they needed.  They were just missing the right platform.  

It’s very complicated to do everything at once, especially in that type of business where when you start, you’re really small. You don’t have a lot of time and you do not have all the skills.

Mick Dupont, the General Manager at Les Frenchies Travel

Les Frenchies Travel social media profiles with more than 300k subscribers overall

How is GetResponse helping?

GetResponse’s email marketing and automation features proved to be the solution for LesFrenchies’ marketing challenges. Here’s how: 

  • While social media posts reach only 3-5% of their audience, email campaigns boast an impressive 50% open rate; 
  • They’ve achieved a 4% click-through rate, which shows strong engagement with their email content; 
  • Giving away free guides on the website has helped grow their email list
  • GetResponse integrates smoothly with other tools like WordPress, making their marketing easier and more centralized. 

And the journey doesn’t end here. Exploring more features of GetResponse to further engage with their subscribers might just be their next step. 

Les Frenchies Travel lead magnet

I would recommend [GetResponse] because I feel like it’s a good tool. What I like is that you can do many different things within the same tool, so you don’t have to have multiple subscriptions. […] Email marketing, autoresponders, landing pages, forms and pop ups, webinars, click conversion funnels, chats and push notifications… Wow, that’s all the things we can do. I’m sure if we use 10% of that, we would probably double our revenue per month.

Mick Dupont, the General Manager of Les Frenchies Travel

Tools used to get results

  • Email Marketing – Customize ready-to-go newsletters, and transactional emails from a library of predesigned professional templates to match your goals. Take advantage of a/b testing and email analytics to constantly improve your results.

  • Integrations – Connect all your favorite apps to GetResponse with great ease. The well-developed interface and integrated APIs offer the option to simply select an API and connect hassle-free.

  • List Building – Use landing pages or forms featuring lead magnets to collect customers information. You can save and divide customer data into separate lists for updates, promotions, and other business uses.

Are you ready to bring
your stories to life?

Start for free | No credit card required