10% list growth and sales spike in tough niche

Explore how a music publishing group boosted sales and built a loyal customer base with targeted email campaigns

ECS Publishing Group is the corporate parent of music publishers E. C. Schirmer, Galaxy, and MorningStar. Established in 2014, it specializes in producing sheet music across various genres, with a particular emphasis on choral compositions


Music publishing is a challenging industry when we talk about brand awareness. Composers often overshadow the publisher’s brand, making it extra difficult to build a dedicated email list

To add up, customers frequently buy single copies to review before purchasing in bulk for their groups, leading to delayed feedback on marketing efforts

Why GetResponse?

Because of these challenges, the ECS Publishing Group turned to GetResponse looking for: 

  • An email solution that integrated well with their Magento website
  • Sending push notifications, without requiring a mobile app; 
  • Segmenting their marketing efforts based on customer purchase history and preferences; 
  • Growing their email list
  • Cost-effectiveness.


With GetResponse at their disposal, the ECS Publishing Group achieved the desired results, from which it emphasizes: 

  • Boost in sales following targeted email campaigns, especially those focused on product offerings, thanks to segmentation; 
  • More than 2k new subscribers (10% email list growth) in a tough industry; 
  • 50% newsletter open rates and 3% click rate.

Newsletter with 60.12% OR and 7.96% CR (Sent to 9k) 

We’ve been customers for four years now. […] It’s nice that with GetResponse, we have the tools and integrations we need within our budget.

Jessica Burcher, the Director of Marketing and Production of ECS Publishing Group 

Tools used to get results

  • Email Marketing – Customize ready-to-go newsletters, and transactional emails from a library of predesigned professional templates to match your goals. Take advantage of a/b testing and email analytics to constantly improve your results.

  • Integrations – Connect all your favorite apps to GetResponse with great ease. The well-developed interface and integrated APIs offer the option to simply select an API and connect hassle-free.

  • List Building – Use landing pages or forms featuring lead magnets to collect customers information. You can save and divide customer data into separate lists for updates, promotions, and other business uses.

  • Web Push Notifications – Boost your website traffic and conversions. Share notifications to engage your list with relevant updates. Trigger notifications based on specific user behavior on your website.

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