Articles by Jordie:
How to Make Your Employee Newsletter a Winner
Although they’re “just” for your own staff and colleagues, employee newsletters shouldn’t be taken for granted. Once you learn how to do internal email newsletters best, they can be effective communication tools. It’s important to thoughtfully craft them as a strong employee newsletter can serve an important role inside the organization.
They Laughed When I Used This Subject Line Tactic, But Then I Sent The Email…
We would all like an intriguing way to get your email converting again – and again – and again. The easiest, hardest best way to go around this? It is not what you might think. It is not producing what the recipient wants, it is not being relevant. That is only a part of the […]
You Are Emailing A Brain
Everything we see around us becomes a reality thanks to our brains. When you are sending out an email, the subscriber’s brain is where the action takes place. We normally don’t think about which part of the brain is activated by our emails. But luckily there is a science to it.
Making Your Email Coupons Work Harder
Coupons have been around since the late 19th century, ever since Coca Cola offered a free drink coupon back in 1887. More recently, email marketers are making good use of coupons too. But as with all things email, there is always room for improvement.
The Hidden Power of the Survey Email
Marketers use a wide variety of approaches to reach prospects and customers via email. According to the 2015 National client email report by the DMA, newsletters, welcome messages, and customer surveys remain the top three ways for email marketers to achieve their campaign objectives. Let’s zoom in on the third most popular type of email: […]
Using Lists in Your Email Marketing Program
Most people respond well to lists, we make task lists, grocery lists, packing lists, guest lists, and more. They organize information for us. In fact, we like lists so much, we make our own ultimate list for life: the Bucket List. I wouldn’t be surprised to learn that list making is just part of human […]
Picking The Right Re-engagement Tactics
If you think email attrition is unavoidable and re-engaging unnecessary, think again. Customers do lose interest in every aspect of life, and yes, that even includes your brand. But that interest can be re-kindled. When it comes to your brand, it’s in your own best interests to make the effort to do so and minimize […]
Email Re-Activation Strategies That Will Save You Money
Re-activating customers who are no longer engaging with your emails should be part of your regular email marketing strategy and factored into your customer lifecycle. It is a fact of life that people will lose interest over time. Although you can reduce that disinterest and email list churn by working harder to keep people engaged […]
Your Email Navbar the GPS to Customer’s Online Destination
Your email navbar does not have to be an exact replica of your site navbar. Think of the navbar as the GPS for your customers and prospects. It will guide them to their online destination. And, when carefully mapped out, the navbar will guide them to exactly where you want them to go.
Top of the Email to Ya – More Navigation Bar Savviness
The top of your email is first to receive valuable attention, some might say that the top is prime real estate. If you haven’t revisited your navigation bar in a while, now’s the time to do so. Because it is such an important topic i’ll dive in a bit deeper.
The Often Overlooked but All-Important Email Navigation bar
When you’re developing an email campaign, there are many elements to consider: the subject line, preheader, headline, images, offer, body copy, and call to action – to name a few. One item that is often overlooked, but very important, is the navigation bar at the top of the email. Which is why this blog post […]
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