Marketing automation has the potential to make your marketing more effective and to make your marketing team more efficient. When it’s done right, marketing automation will do these things. It can even marry offline efforts to your online efforts – how’s that for efficient!
Achieving Success with Marketing Automation
If your goal is to deliver the right message at the right time to the right person, marketing automation can help you do that – with careful planning, the personal touch, and the right software for your business. Having the right software is only part of the solution, the proper training and a solid strategy are also ingredients for success.
Success will look different for each organization – because marketing automation is as unique to the company as it is to the customer. And every organization will need to make a defined success for themselves. But generally speaking, there are three ingredients that are best practices for companies who wish to implement marketing automation successfully.
Erik Qualman, bestselling and Pulitzer prize nominated author, talks about the three things that you must do to make marketing automation succeed for your organization.
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The 3 Musts of Marketing Automation
Marketing automation will improve your business in many ways, one of these being converting leads into customers. Find out the three ingredients that are best practices for companies who wish to implement marketing automation successfully.