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Implix Launches Developer Zone to Extend GetResponse Email Marketing Across Customer Environments

Portal Provides Email Marketing API Resources and Dynamic Content Feature for Enhanced Marketing ROI

WILMINGTON, Delaware, November 23, 2009 – Implix , an email marketing leader and online solution provider to global SOHO/SMB markets, today announced the launch of GetResponse Developer Zone, a portal dedicated to helping small to large enterprises integrate the GetResponse email marketing API platform with in-house applications, databases, e-commerce shopping carts, CRM, and CMS systems to improve targeted marketing capabilities and increase campaign ROI.

One of the biggest challenges facing high-growth SMB organizations today is how to integrate existing software with email marketing to increase automation and improve efficiency – without costly integration projects. However, internal IT resources are often limited and, as a result, marketers struggle to implement targeted campaigns using solutions that cannot “work together.”

The GetResponse Developer Zone provides the resources to integrate and automate targeted email marketing across customer environments. Developers can use GetResponse API documentation, tutorials, templates, sample implementations, and FAQs to leverage GetResponse features wherever they’re needed, integrate existing software, or create entirely new applications that take advantage of email marketing. While the integrations will be as varied as the users and programmers, applications that improve campaign targeting include:

  • Synchronizing and updating subscriber and customer profiles; segmenting lists by demographics, geolocation, etc., all supported by GetResponse’s automated list hygiene.
  • Implementing behavioral targeting: creating mailing lists based on user behaviors such as clicks, opens, navigation, timing, etc., and by exporting purchase history data to GetResponse for campaign targeting.
  • Setting up event-triggered marketing messages (autoresponders) to engage target customers in relevant conversation throughout the sales cycle.
  • Automating delivery of transactional emails according to customer’s business rules.
  • Customizing dashboards within customer applications using consolidated campaign statistics (opens, clicks, etc.), providing continuous insight into consumer behaviors.

To help marketers create targeted campaigns in a fraction of the time, Implix is also introducing Dynamic Content, an advanced mail-merge and personalization technique that provides a single message template with multiple, customizable fields. GetResponse users can then use conditional (“if-then”) logic to automatically populate email templates and business applications with highly personalized and relevant content, based on customer preferences, online behavior, demographics, or interests. Dynamic Content means that rather than crafting multiple messages to cater to different audiences, marketers can execute one-on-one campaigns quickly and accurately, improving their email marketing ROI.

This combination of GetResponse API and Dynamic Content functionality will help growing companies dramatically increase targeted marketing capabilities as their programs and infrastructures expand, without additional staff or cost.

CEO Simon Grabowski commented: "Since my first attempt at age 6, writing code has been a passion of mine. I truly understand developer’s needs, which is why the launch of the GetResponse Developer Zone and Dynamic Content feature is so gratifying at this stage in our growth and that of our target markets. In spite of this downturn, SMB spending on software and self-service applications like GetResponse is expected to reach $35 billion by 20131. As SOHO customers grow out of their home offices, and larger companies continue to expand, the GetResponse Developer Zone will take us one step closer to making email marketing the most open, effective, and affordable tool in the digital marketer’s toolkit.”

To access free GetResponse Developer Zone resources, visit dev.getresponse.com.

About the Company

GetResponse serves more than 350,000 active users from 182 countries, delivering more than 1 billion permission-based emails per month, with an average deliverability rate of 99.3 percent. Clients include GlaxoSmithKline, Marriott, Intercontinental, University of Arkansas, Carrefour, Men's Health Magazine, and thousands of fast-growing businesses and professional firms.

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