GetResponse Smiles About Innovation and Growth

Email Marketing Company’s New Logo Celebrates a Yearlong Platform Makeover and Heralds Expansion Plans for the Coming Year

GetResponse, a leading email marketing services provider, today hinted about ambitious plans to expand their marketing footprint . . . and they did it with a smile.

Our new logo is a kind of finale for us, said GetResponse Founder and CEO Simon Grabowski. During the past year, our Customers have applauded the many enhancements we’ve unveiled. With our new logo, we’re taking a small bow before charging ahead into an even more exciting period of change and growth.

About Recent Innovations

True to its slogan — World Easiest Email Marketing — GetResponse made ease-of-use a top priority as they rolled out new email marketing capabilities, all freely available to Customers at no additional charge:

- Social Sharing lets marketers track how and where their email campaigns are shared throughout the Web, helping them find new micro markets they can explore, to create new revenue sources.

- Email Creator reflects a trending preference for robust design capabilities without the usual complications. It cuts the lead time required for creating professional-quality email marketing campaigns, while reducing production costs.

- Inbox Preview enables users to catch and correct design-rendering flaws that may occur in certain browser-and-email-platform combinations. This maximizes the number of subscribers that can view and respond to sales offers.

- Email Intelligence makes campaign analysis painless AND actionable. Automated reports and charts reveal pockets of opportunity; the segmenting tool facilitates targeted follow-up campaigns to boost sales and profits.

RSS-to-Email (scheduled for release) automatically formats and shares new blog and website updates with email subscribers, saving time and money needed to publicize content marketing programs.

4th-Quarter New Directions

Since its inception in 1998, GetResponse has steered according to a clear, simple vision: helping marketers all around the world improve marketing efficiency, reduce costs and increase profitability. While specific plans are still under wraps, the company now has a world-class platform and a clear direction for the future.

In an increasingly hi-tech world, we develop simple solutions that solve complex marketing problems, said Simon Grabowski. We’re confident in seeking broader exposure as we establish a position of greater influence and leadership in the email marketing arena.

You can expect GetResponse to continue to drive new business by publicizing their popular 30-Day Free Trial, no credit card required, allowing interested prospects to try out the full array of features in the Web-based platform.

As for planned innovations, don’t expect a change in the “World’s Easiest Email Marketing” philosophy. Instead, be on the lookout for rapid enhancements in response to evolving marketing practices. You can expect GetResponse to play a leading role in defining the direction of online marketing in years to come.

About the Company

GetResponse serves more than 350,000 active users from 182 countries, delivering more than 1 billion permission-based emails per month, with an average deliverability rate of 99.3 percent. Clients include GlaxoSmithKline, Marriott, Intercontinental, University of Arkansas, Carrefour, Men's Health Magazine, and thousands of fast-growing businesses and professional firms.

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