GetResponse Advanced Segmentation Increases Email Relevance and ROI with Hyper-Targeted Email Campaigns
Email marketers can quickly and easily leverage advanced targeted segmentation to increase email marketing relevance and results.
WILMINGTON, Delaware, October 5, 2010 – GetResponse , a leading email marketing provider for the SMB sector and Implix flagship product, today announced the launch of GetResponse Advanced Segmentation, a feature that allows marketers to quickly and easily group audiences by key factors such as email behavior, geographic location, response history, and preferences in order to send highly targeted emails that maximize response rates and campaign ROI.
The benefits of list segmentation and targeting have been clearly demonstrated by leading industry analysts and organizations. For example, Marketing Sherpa reported that accurate segmentation can deliver up to 39.8% higher open and click rates.
According to a recent GetResponse study, 54% of SMB marketers stated they intended to focus on personalization and targeting in 2010. While marketers recognize the benefits, they have been slow to adopt segmentation beyond limited personalization. The process is perceived as complex, time-consuming, and beyond the know-how of most small marketing teams. GetResponse Advanced Segmentation was developed to combine multiple targeting approaches in one simple process, making it easy for marketers to benefit from segmentation.
"GetResponse Advanced Segmentation is a tool that lets non-techie marketers create highly targeted groups of subscribers according to where they live, how they behave, and their personal tastes and interests," says Simon Grabowski, Implix CEO and founder of GetResponse. "Not all customers are alike, and what appeals to one may not interest another. Simply put, Advanced Segmentation helps marketers send the right messages to the right people at the right time. I am extremely excited about the ROI improvements this will deliver to GetResponse customers."
GetResponse Advanced Segmentation Highlights
- Behavioral segmentation – enables users to analyze customers' email behavior (e.g. open and click-through rates, response history, etc.) to help predict and influence future responses. In addition to email metrics, targeting criteria may include marketing actions such as date added to list, date of last newsletter or last follow-up.
- Geosementation – marketers can use geographic data based on subscriber IP addresses to reach audiences where they live, with promotional offers they can use, to include: country, city, latitude/longitude, ZIP code, DMA code, and more. This is particularly important to agencies and businesses promoting specials at specific locations.
- Custom data segmentation – makes the custom data captured from web forms and surveys accessible and actionable to improve segmentation. Marketers can create groups based on product preferences, hobbies, gender, and any other details they've captured to help customize marketing communications and product offers.
The GetResponse Advanced Segmentation feature is immediately available to all GetResponse customers at: http://www.getresponse.com/features/list-building/email-list-management .
Implix was founded in 1999 by Internet marketing prodigy and entrepreneur, Simon Grabowski, whose vision of helping SOHO and small business marketers around the globe improve marketing efficiency, reduce costs, and increase profitability continues to define the company. Today, Implix maintains worldwide operations, with offices in the U.S., Canada and Europe.