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GetResponse Is First-in-Market with “Responsive Email Design”

Current Upgrade Automatically Makes Every Email Template Truly Mobile-Ready

GetResponse today announced a major upgrade for their popular email marketing platform with the release of Responsive Email Design – a breakthrough feature offered by no other email service provider (ESP). With this new functionality, any email designed with the platform’s built-in Email Creator automatically adjusts for the smaller screens when viewed on a mobile device. Mobile Preview — a feature unprecedented in the industry — provides a real-time mobile preview of the design, whether it’s based on a pre-formatted template or created from scratch using the Email Creator design engine.

GetResponse is the first in the industry to enable truly responsive emails. The designer creates one email, and it looks great whether viewed on desktop or mobile device. And unlike other current solutions available in the market – all GetResponse pre-designed templates are responsive.

“Up until now, designers were faced with the daunting task of creating a separate mobile design for each newsletter using HTML specifications or pre-designed mobile-friendly templates, typically offered in a limited selection,” said GetResponse Founder and CEO Simon Grabowski. “Responsive Email Design is a perfect solution to help marketers keep pace with current mobile-use trends.”

Market Analysis

Mobile phone trends point to a growing need for Responsive Email Design:

  • 82% of mobile users check their email on mobile devices.
  • 42% of subscribers delete emails that don’t display correctly on mobile phones.
  • 41% of all emails are opened on a mobile device.
  • 34% of consumers have made a purchase on their smartphone at least once.
  • only 25% of marketers optimize their email for mobile.
With email marketers potentially losing more than 40% of their audience due to design-rendering problems on smartphones, the market is ready and eager for a solution. (Google – “The Mobile Movement” 2011, GetResponse Study August 2013; Email Marketing Census eConsultancy 2013; IDC Financial Insights 2012.)

About The Technology

Email Creator (GetResponse’s drag-and-drop interface for design editing) automatically adds tags that make every email template mobile-friendly. No extra steps are required. Designers have the option of using built-in Mobile Preview to view and tweak the design to make sure it looks great on mobile devices.

When the email is accessed on a mobile phone or pad, it automatically adjusts to fit the display size of the mobile device. All elements of the newsletter — images, texts, graphics, and column layout — are resized and rescaled for both horizontal and vertical viewing, guaranteeing total design freedom. All 500+ of the existing GetResponse email templates have been reformatted as responsive emails. What is more, Responsive Email is not paid extra but it comes built-in with every GetResponse service package. View a brief video demo at: http://getresponse.tv/video/VmORWZnOGbY/responsive-email-design-in-getresponse/.

“Responsive Email Design is no longer optional; it’s a necessity,” said Simon Grabowski. “Today’s busy consumers are quick to embrace new technologies and quick to develop strong expectations of how they should work. So unlike other providers, we made this feature available as a standard feature rather than a paid add-on. We believe consumers will be delighted with Responsive Email Design.”

More information is available on the GetResponse website at http://app.getresponse.com/track_customer.html?tid=93. Current GetResponse customers can simply start using it inside Email Creator. Those who are not yet part of the GetResponse community and would like to try Responsive Email Design for themselves can sign up for a GetResponse 30-Day Free Trial, No Credit Card Required.

About the Company

GetResponse serves more than 350,000 active users from 182 countries, delivering more than 1 billion permission-based emails per month, with an average deliverability rate of 99.3 percent. Clients include GlaxoSmithKline, Marriott, Intercontinental, University of Arkansas, Carrefour, Men's Health Magazine, and thousands of fast-growing businesses and professional firms.

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