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GetResponse New Social Sharing Boosts Social Media Impact of Email Campaigns

Small business marketers can now track, measure and evaluate how their newsletters resonate across social networks.

WILMINGTON, DE, July 3, 2012GetResponse , a leading email marketing provider for small businesses, today released a new enhancement that tracks and reports how email campaign messages are shared in social networks.

“Our vision was to take the guesswork out of social sharing,” said Simon Grabowski , GetResponse founder and CEO. “Now marketers can easily add social share buttons to their newsletters, then track social reactions and engagement”.

How It Works

When subscribers enjoy newsletters they receive, they can share them by clicking on familiar social buttons. GetResponse measures these reactions and generates revealing reports that provide marketers with insight of how and where emails are shared in social networks.

Social Sharing Tools

  • Social Sharing buttons are available in the Email Creator interface. They include the most influential and popular social networks: Facebook, Twitter, LinkedIn, Google+, and — one of the first in the market — Pinterest. Once dragged ‘n dropped on the email newsletters, these buttons are “plug ‘n play”, requiring no additional configuration by the marketer.
  • Social Sharing statistics are available as an additional tab in Email Analytics. Easy-to-read graphs and charts provide a bird’s-eye view of the level of engagement in each social channel. They also quantify reader reactions: tweets, likes, pins, +1’s and LinkedIn shares, as well as retweets, re-likes and FB comments.

Why Social Sharing Matters

With new social sharing features from GetResponse, email marketers can now identify and target highly engaged social networks, then optimize future marketing campaigns to these channels.

“Email marketers have an ongoing need to expand into new, profitable markets,” said Simon Grabowski. “Social Sharing enables them to identify and target those markets with pinpoint accuracy.”

Social Sharing in Action

As of today, the Social Sharing tools are available for unlimited use inside all GetResponse accounts. To try them out, sign up for a GetResponse 30-Day Free Trial at: http://www.getresponse.com/create_free_account_trial.html

For more information about the new enhancement, follow these links:
http://www.getresponse.com/features/social-sharing.html
http://blog.getresponse.com/join-us-in-the-social-sharing-revolution.html

About the Company

GetResponse serves more than 350,000 active users from 182 countries, delivering more than 1 billion permission-based emails per month, with an average deliverability rate of 99.3 percent. Clients include GlaxoSmithKline, Marriott, Intercontinental, University of Arkansas, Carrefour, Men's Health Magazine, and thousands of fast-growing businesses and professional firms.

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