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GetResponse Launches iPhone App 2.0 for Email Marketers

Enhanced smartphone app facilitates mobile management of “live” campaigns

December 1, 2011- Wilmington, DE – GetResponse, the leading email marketing provider , today announced a new 2.0 version of its successful iPhone application, helping marketers grow their email lists, create and send messages on the go and monitor the performance of email marketing campaigns via iPhone.

According to a recent AT&T Small Business Technology Poll, 72% of SMB owners indicate they use mobile apps in their business, with roughly four in ten (38%) reporting they could not survive without mobile apps.

GetResponse iPhone App 2.0 reflects our commitment to innovative solutions that complement the work style of our customers. At any given time, our small business clients may be meeting with clients, traveling on business, or just stuck in traffic,” - says GetResponse Founder, Simon Grabowski. “GetResponse is the first in the industry to offer marketers the ability to create a message from scratch and send it to hundreds of thousands of subscribers, all while they’re on the go. The new mobile app enables them to stay abreast of mission-critical marketing initiatives 24/7, increasing productivity.”

GetResponse iPhone App Functionality

The app is designed to facilitate mobile involvement for decision makers, enabling them to participate actively in ongoing email marketing conversations with customers and prospects. Features include the ability to:

With the GetResponse iPhone app, any authorized user of a GetResponse account can be transformed into a mobile “list builder” at networking events, trade shows and conferences. Capabilities include:

  • Adding new contacts to marketing lists on-the-spot via direct manual entry
  • Importing contacts from an iPhone address book into selected campaigns
  • Searching database lists and viewing contact details in real-time

Email marketers can use the iPhone application to track up-to-the-minute, live performance results by:

  • Viewing easy-to-read charts showing open rates, clicks, bounces and other stats
  • Tracking new subscribers as they sign up
  • Emailing a statistics report to an office desktop computer or to other stakeholders

“For several weeks, I’ve been using the beta version to monitor our own email campaigns and, I confess, I’m hooked on it myself,” says Grabowski. “We believe the GetResponse iPhone App 2.0 will be THE must-have email marketing mobile application for small business owners.”

To learn more about the GetResponse iPhone App 2.0 go to http://www.getresponse.com/features/iphone-app.html or download the app free at: http://itunes.apple.com/us/app/getresponse-email-marketing/id479252055?mt=8

About the Company

GetResponse serves more than 350,000 active users from 182 countries, delivering more than 1 billion permission-based emails per month, with an average deliverability rate of 99.3 percent. Clients include GlaxoSmithKline, Marriott, Intercontinental, University of Arkansas, Carrefour, Men's Health Magazine, and thousands of fast-growing businesses and professional firms.

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