
Email Testing and Optimization
Did you know that 74% of companies who perform regular testing say their ROI from email marketing is “excellent” or “good”?
Did you know that 74% of companies who perform regular testing say their ROI from email marketing is “excellent” or “good”?
GetResponse, in collaboration with SmartInsights, has conducted the largest global marketing research project in history and created the first report on email marketing excellence. Over 1800 surveyed marketers contributed to a study on the effectiveness of email marketing campaigns, enabling us to establish email marketing benchmarks and chart a path to new improvements. This report will help you review your strategic approach and take full advantage of the power of email marketing.
We analyzed over 300 million messages to determine the top times for open and click through rates. We also analyzed autoresponder email sequences to measure client engagement over time. All this to identify the best tactics for sending emails and provide guideposts to help you deploy the best strategies for your brand.
Recent figures on smartphone user routines, market trends and average email metrics by type of email client and display device
In this paper, we’ll explain the importance of the mobile design phenomenon. You’ll discover changes you can make in your email marketing program to help you stay ahead of the game and make the most out of this unstoppable trend — the mobile revolution.
Social sharing can bring great results. The figures included in infographics should convince you to make your emails shareable.
Mobile email optimization might seem intimidating, but, as the smartphone market continues to grow, so will the need for email marketing campaigns tailored to mobile screens. Since 2010, the number of smartphone owners using mobile Internet has grown 45%, and it’s showing no signs of stopping now.
In this whitepaper you will learn about 10 creative ideas for email marketing campaigns that resonate with your subscribers. Do your clients ever say “wow” when seeing your emails? After you implement our suggestions, they’ll surely start doing so!
Christmas may be the hottest season for online retailers wanting to generate additional sales before the year comes to an end. Download our whitepaper to learn how.
Among today’s must-have marketing tools is email marketing – a channel that influences almost 20% of all shoppers (NRF). To help you maximize the impact on Christmas revenues, we have prepared this special guidebook to help you optimize various email marketing elements of your Christmas campaigns. This complete compendium of know-how, inspiration, best practices and creative ideas can be applied in every industry and every email marketing campaign.
As email marketers, we’re always working to stay on peoples’ short list of emails worth opening. The best way to make that list is to create irresistible content, but there is another proven way to get more opens and engagement from the emails you send: Pick the right time to send them.
To help you attract more quality leads and make sure your own clients don’t go around shopping for alternatives, we gathered all the necessary information you need to launch a successful loyalty program using email marketing campaigns.