As a blogger, your email list is your most valuable asset. But unfortunately, not everyone gives it the attention it deserves. Watch our webinar with Leslie Samuel, creator of Interactive Biology and head of training for the Social Media Marketing Society, and get a step-by-step guide to growing a loyal (and profitable) email list.
Learn how use social media to your advantage and combine it with your company website to maximize your online presence. Discover top tactics to get the best of both worlds.
Want to generate more leads with your content marketing campaigns? In this video, Andy Crestodina explains what it takes to drive email signups with your lead magnets & how you can optimize them for better results.
This ebook provides insights on how changes to the business landscape in 2020 can impact online businesses in 2021. Each of the 20 experts shared their thoughts on the main challenges and opportunities ahead of small-to-medium businesses. They also included their tips and proven strategies for starting, running, and growing an online business in 2021.
In this guide, Jamie Turner is going to share the results of the survey on consumer attitudes toward privacy, which he conducted with more than 600 consumers in the United States and Europe. He also prepared an action plan which you can implement right away to build trust and a relationship with your customers.
Want to be sure that your webinar is a success? Then grab this handy checklist to make sure you’ve covered all the bases. Inside you’ll find essential activities that go into planning, testing, and hosting a full-scale webinar campaign. With all the boxes checked, you can be sure that you’ll look and sound like a pro – and your audience will leave impressed.
Want to get your coaching business up and running? Watch this webinar recording to learn how you can make more sales using Conversion Funnel to connect your coaching expertise with the right audience.
Get organized and start planning your marketing campaigns around these crucial dates. With the 2019 Holiday Retail Calendar, you’ll fill your social media and content marketing calendar in no time! Want to keep this calendar by your side? Bookmark it or get the print-friendly version here. Looking for inspiration? Check out these memorable holiday email campaigns.
Want to outperform your competition this holiday selling season? Then put all of your digital marketing channels in action! Follow these 12 marketing tips and improve your campaigns using email, social media, and PPC. Looking for inspiration? Check out these memorable holiday email campaigns.
In this webinar, you’ll learn 5 steps you should take to create a stunningly effective holiday online marketing campaign. We’ll show you examples of how successful brands do it during the holiday season, and how to create a marketing automation workflow around your awesome ideas.
In this exhilarating webinar, bestselling author and marketing guru Andrew Davis will help you harness the power of the new consumer experience. Whether you want to increase demand, or awareness of your products and services, the Loyalty Loop is designed to build a powerful engine that never sleeps. Are you ready to exploit it?
After this webinar, you’ll learn…
Check out this free webinar with Michael Brenner, CEO of Marketing Insider Group and co-author of the best-selling book The Content Formula. Michael explains the ways any business can quantify the return on marketing through a consistent content marketing approach.
How can your business make the most of content marketing? And what are other marketers doing to stand out? You’ll find all the answers in this exclusive report by Robert Rose. It’s based on insights from over 2,500 marketers surveyed in our global benchmark report, Email Marketing & Marketing Automation Excellence 2017. Learn the 4 essential content marketing lessons to propel your email marketing and marketing automation. And discover how to get the best return on your spend.
Watch this exclusive webinar with Michael Brenner, named a Top Business Speaker by the Huffington Post and a top CMO Influencer by Forbes. Michael explains what content marketing means and why it’s such a driver for marketing automation success.
In this webinar, Leslie Samuel (founder of Become a Blogger) will show you how to use webinars to make sales.
It’s time to tell bigger and braver stories. This is the year to lose the distractions of the past and differentiate yourself and your company by creating the kind of content that truly resonates. You’ll walk away from this actionable webinar with: An understanding of what a “best-in-class” content program looks like (and ideas you […]
Join us for a free webinar with Leslie Samuel – successful blogger and entrepreneur at www.becomeablogger.com. Find out what it takes to build a profitable email list.
Join us for this free webinar with Ann Handley, the Chief Content Officer at MarketingProfs. Ann will show you how to make marketing automation work with content, and how to make content work with skillful writing.
Watch Leslie Samuel explains how you can read the minds of your audience by conducting surveys to determine what they truly want, and what they are struggling with. One of the biggest mistakes marketers can make is to create a batch of content and products without clearly understanding their audience. There’s no reason not to take advantage of the tools available to you, and learn all you can from your subscribers. In today’s video below, Leslie spells out three necessary steps to create effective surveys.
We’re happy to see that you have shown an interest in webinars, this is great! You’re also in good company. Over 60% of marketers are using webinars as part of their content marketing strategies. But you may still find yourself still asking, “Why webinars? Why now? My promotions have been going just fine without them.” Research has shown that between 20% and 40% of webinar attendees turn into qualified leads. The practical application of that means if 100 people attend your webinar – you stand to gain up to 40 new customers. Those are certainly odds that you wouldn’t want to take lightly.
We all recognize the old adage “If a tree falls in the forest and nobody’s around to hear it, does it make a sound?” But what about, “If a webinar is hosted and nobody’s around to hear it, does it make an impact?” Alright, that’s reaching a little far. But the point is, without proper webinar promotion, you could find yourself presenting to an empty room. It is vital to the overall success of your webinar that you take time to consider a strategic webinar promotion plan. This will make or break your registration and attendance rates; and greatly affect your lead generation goals.
We’re talking about maximizing your audience engagement during your ebinars. You’ve already taken in tons of suggestions about keeping your audience engaged during your webinars — but it’s important enough that we have even more to add to this topic.
Repurposingand reusing your webinar recording is a fairly simple way for a single piece of content, your webinar presentation, to play double duty and become a gift that keeps on giving. So, how exactly are you going repurpose and reuse that recording to continue the post-webinar engagement cycle?
Learn to create the ultimate holiday campaign with this exclusive ebook by GetResponse. You’ll find out how to create a holiday promo using the three pillars of a successful campaign: Email Marketing, Content Marketing, Social Media Marketing . Inside you will find: Tips for each marketing section Awesome examples to inspire you Best practices for each holiday A calendar for you to schedule your promos
Consistent producing of engaging content is by far the biggest challenge content marketers have been facing for the last few years. But it’s not the only one. Others include securing the budget, tracking its ROI, producing variety of content, or finding trained content marketing professionals. If you’re stuck at writing up your content marketing strategy or just want to improve your marketing results, be sure to check out this guide.
UX designers think marketers are too focused on selling the product. Marketers often believe UX is a roadblock to their activities. What are the differences and similarities between them? And how can they work together to create a Customer Experience that rocks? This infographic answers these questions.
Creating compelling newsletters that get opened, read, and clicked is one of the most important elements of a successful email marketing campaign. To achieve this, one has to make sure that all the important puzzles are in place: right images, clean code, great CTA, and of course – convincing Copywriting. This very last element is in fact the topic of this exclusive e-book written by Joanna Wiebe, from Copyhackers.com. If you want to form better relationships and increase your conversions through newsletters, you will definitely enjoy this read.
Marketers are at constant competition when it comes to the landing page conversion rate. But there is still a lot of room for improvement especially when User Experience is concerned. Take these 8 basic tips and squeeze the most conversion out of your landing page right away. And if you’d like to learn more about setting up your landing pages go check out our guide.
Customer loyalty is an emotional bond with your brand. You can foster loyalty by building long-term relationships based on consistent, positive brand experiences. It’s less expensive to retain customers than to acquire new ones. So the smart move is to invest in loyalty programs and relationship marketing.
Affiliate marketing has become one of the top online business opportunities. It is cost effective, and the income can be mind-blowing. Forrester Research predicts that affiliate marketing spending will top $4.1 billion in 2014. But online marketers sometimes overlook this model. Why? Because it takes effort to get the gist of it, and this creates an opportunity for you. Our infographic will help you become an affiliate marketing superhero.
With 191.4 billion emails sent daily around the world, grabbing your customers’ attention with your message can be a shot in the dark. One of the most effective strategies emerging in global marketing is to use content marketing for your newsletters. Today’s infographic will tell you why it’s worth it.