This ebook provides insights on how changes to the business landscape in 2020 can impact online businesses in 2021. Each of the 20 experts shared their thoughts on the main challenges and opportunities ahead of small-to-medium businesses. They also included their tips and proven strategies for starting, running, and growing an online business in 2021.
In this guide, Jamie Turner is going to share the results of the survey on consumer attitudes toward privacy, which he conducted with more than 600 consumers in the United States and Europe. He also prepared an action plan which you can implement right away to build trust and a relationship with your customers.
The 2020 holiday shopping season may be different from what we’ve ever experienced. While many things are uncertain, it’s easy to predict that most of us will be doing our holiday shopping online. And if you’re a business owner and want to make sure that you continue to deliver high-quality service to your customers, you need to start planning your campaigns early. To help you get prepped, we’ve created this handy checklist & performance worksheet. Grab ‘em and make the most of this holiday shopping season!
Want to learn how to drive traffic to your landing page and promote it effectively? In this guide, we’ll share 9 effective ways you can do it – even if you’re not an expert.
Want to build a high-quality email list? Start with the foundations and learn how to create an email list the right way and get your first 50 subscribers in no time.
Want to be sure that your webinar is a success? Then grab this handy checklist to make sure you’ve covered all the bases. Inside you’ll find essential activities that go into planning, testing, and hosting a full-scale webinar campaign. With all the boxes checked, you can be sure that you’ll look and sound like a pro – and your audience will leave impressed.
Tired of seeing your emails land in the dreaded spam folder and not reaching your audience? It’s high time you stopped exhausting your marketing budget on email campaigns that completely miss the mark. Download this quick checklist to improve your email deliverability and start sending email campaigns that make the cash register ring.
Sending your first email marketing campaign might feel like a challenge. This short action plan will help you prepare and make an impact on your target audience and your business. It’s easier than you think! Follow these six steps to run a great email marketing campaign that gets results.
There are no shortcuts or secret tricks in email marketing. If you want your campaigns to generate positive ROI, you need to understand your key metrics and know where to look to find ways of improving them. In this guide, we’ve gathered 20 ideas how you can start optimizing your campaigns. Although it’s just the beginning, it should get you in the right mindset and help you build culture of testing in your organization.
You know what they say – “money is in the list”. But how do you build an email list that’ll help you sell more of your products & grow your business faster? In this guide, we’re sharing 48 ways in which you can achieve this. So don’t wait up, get the guide, and start generating more leads today!
Social media campaigns can seem expensive. But gone are the days of getting lots of traffic from social for free. The good news? You don’t necessarily need a big budget to get noticed on Facebook or LinkedIn. In this whitepaper, see how paying for more traffic can help grow your sales and revenue. Step by step, we’ll show you the best ways to use Facebook, Instagram, Linkedin and Twitter.
Are you planning to run your marketing campaigns around key holidays like Halloween, Black Friday, or Christmas? Download this guide and get more sales with automated email campaigns. These eight marketing automation workflows will save you time and increase your conversions in the hottest sales season of the year.
Download this guide and discover how to use automation tools to build and segment a powerful ecommerce contact list
The GetResponse GDPR guide is designed to help you understand what GDPR is and how it affects you. In this step-by-step resource you’ll see examples and tips on how to review your marketing materials, so you can show contacts you take their data security seriously.
Overview The purpose of this guide is to get your creativity flowing. Does that sound unusual for a paper about marketing automation? Maybe, but that’s our goal for you. As you’re about to discover, a marketing automation project is an exercise in creativity. Flexible processes Does marketing automation require you to change your business to […]
In this whitepaper, Jamie Turner shows you the 4 steps to measure your marketing automation campaign success. Learn how to calculate your customer lifetime, send more prospects to your website, optimize your landing pages, and calculate your cost per sale.
Are you not completely satisfied with your email open and click-through rates? Maybe the reason for this is that you’re not reaching the right audience but emailing “dead” people instead. In this ebook, Lon Safko shares his story and explains how you can improve your campaign performance by increasing the quality of your email list in just a few steps.
Newcomers to marketing automation are often overwhelmed at the starting gate. And it’s no wonder. The list of things automation systems can do is long. In this ebook, we’ll discuss the marketing automation basics beginners need to understand and share useful tips for getting started.
In this whitepaper Erik Qualman provides three advanced tips that will help your business go to the next level of marketing automation. Learn how to keep the customer top of mind, create a plan, and track your customers for success.
If you want to get the full benefit of marketing automation, you need to get right inside the mind of your customer and understand the fundamentals of B2B consumer behavior. As you’ll see from this guide, there are some tactics you can use to make your online marketing campaigns more effective.
Building effective landing pages isn’t just about great design. It’s also about data and analysis. If you want to learn how to monitor your landing pages’ performance over time, learn what metrics to look at, and how to analyze them, all you have to do is read this guide.
This guide will take you through the entire process of building traffic, generating leads, and converting visitors into buyers – all while keeping them happy and craving for more.
Read this ebook if you suffer from “too-much-to-do-and-too-little-time-to-do-it” syndrome. With marketing automation many of the tasks you do to market your products and services become easier, cleaner, and less time-consuming. Learn how to get more business and grow your revenue with less effort.
This e-book shows you how to use marketing automation to collect valuable data from your subscribers and align email marketing communication with their needs. You’ll learn how to use data to profile subscribers and guide them through the sales funnel.
Are you interested in using marketing automation to increase sales and encourage brand loyalty? If you are on the lookout for the most effective methods for converting visitors into buyers and increasing ROI this guide is for you.
We’ve taken a look at the most common myths and figured out how to clear up some of the misconceptions. Hopefully, with our analysis of the marketing automation landscape and tips on how to improve your results, you’ll see that this powerful technology is everything it’s cracked up to be.
Marketing automation will improve your business in many ways, one of these being converting leads into customers. All businesses desire more customers, so shouldn’t you start using marketing automation? Or perhaps you are already using marketing automation but want to improve your efforts
Learn how to use technology to scale and measure your tactics and campaigns, to beat your competitors, understand your customers and increase sales.
Don’t join our most-wanted list! Learn how to avoid the most dire conversion killers and stay relevant with your audience. Inside you will find: the top 10 conversion killers to avoid, recommendations for engaging with your audience, tips for content design, and content generation ideas.
With e-commerce hosting services like Shopify, Magento, or Bigcommerce, almost anyone can open an online store with just a few clicks. To protect their market position against ever-growing competition, companies need to constantly be on the lookout for the most effective ways to convert visitors into buyers.
In this document, we’ve collected some best practices for HTML email design — practices that will help you maintain full control over how your messages look inside inboxes. We have verified the rules in this document, so your email template should display properly in all the popular email clients. Nevertheless, we recommend that you always test your messages before sending them to subscribers. We will update this document regularly and provide supplemental information as email services change their standards and rules.
What’s inside? If you work in an agency or manage multiple brands, you not only must understand each business and their market, you also must cater to their needs. This whitepaper illustrates today’s smartest techniques and tools for producing noticeable results and exceeding client expectations. We guide you through the most common challenges and the solutions for dealing with them.
Building an email list is one tough task. But keeping your audience engaged in the long-term is an entirely different process. If you don’t want to see your subscribers leaving your list, you need to make sure that the messages you send them are relevant – taking into account their individual needs and interests. To help you run highly-effective and targeted email marketing campaigns, we put together this whitepaper that will provide you with just the right tools and inspiration.
After reading this guide, you’ll be able to measure the effectiveness of your email marketing campaigns and make better decisions based on the information you collect. This guide will help you develop your email marketing skills and progress from an instinctive gut-driven approach to a professional data-driven approach. You’ll learn how to.
Learn to create the ultimate holiday campaign with this exclusive ebook by GetResponse. You’ll find out how to create a holiday promo using the three pillars of a successful campaign: Email Marketing, Content Marketing, Social Media Marketing . Inside you will find: Tips for each marketing section Awesome examples to inspire you Best practices for each holiday A calendar for you to schedule your promos
In this quick guide we’ll shed some light on how to plan each section of your email messages according to industry best practices. You’ll learn how to create a great preheader and header and how to grab the attention of your subscribers. All this and much more, with just one click.
Study after study shows that psychology is the heart of marketing. The more you’re able to reach audiences on a human level (and in a way they connect with), the better positioned you’ll be to drive sales. If you’re reading this guide, you’re probably well-aware that psychology and online marketing go hand-in-hand. You know how important it is to build trust, demonstrate a clear solution to a particular need, and clearly answer the question – ‘what’s in it for me?’. These concepts are marketing 101.
Data is a double-edged sword in the sense that it’s valuable but there’s just so much of it. Where organizations often struggle is that they’re tempted to track anything and everything they possibly can. What’s important to keep in mind is that the most effective data strategies incorporate a blend of creativity and science. We know that statistics can overwhelm, but we also know that they’re your winning ticket. That’s why we’ve put together this whitepaper, to help you sift through the data and start creating better email campaigns.
Learn why you need responsive landing pages, find out about LP design best practices, and discover how to use our Landing Page Creator in order to prepare beautiful landing pages that convert. We have also included a few great-looking designs so that you can get inspired and use our practical tips to do the magic with the GetResponse Landing Page Creator.
Organic Search and Email Marketing have typically been paired against each rather than looked at how they can work in pair. In this whitepaper we’ve decided to look at the combination of the two, focusing specifically on how SEO can improve your Email List Building processes.
Consistent producing of engaging content is by far the biggest challenge content marketers have been facing for the last few years. But it’s not the only one. Others include securing the budget, tracking its ROI, producing variety of content, or finding trained content marketing professionals. If you’re stuck at writing up your content marketing strategy or just want to improve your marketing results, be sure to check out this guide.
Creating compelling newsletters that get opened, read, and clicked is one of the most important elements of a successful email marketing campaign. To achieve this, one has to make sure that all the important puzzles are in place: right images, clean code, great CTA, and of course – convincing Copywriting. This very last element is in fact the topic of this exclusive e-book written by Joanna Wiebe, from Copyhackers.com. If you want to form better relationships and increase your conversions through newsletters, you will definitely enjoy this read.
Landing pages are an essential part of digital marketing. If you’re not using landing pages yet, you’re most definitely wasting a big chunk of your ad spend and attention. Use this whitepaper to learn how landing pages work, how to use them, and how to build good ones.
In this paper, we’ll explain the importance of the mobile design phenomenon. You’ll discover changes you can make in your email marketing program to help you stay ahead of the game and make the most out of this unstoppable trend — the mobile revolution.