Kath Pay is the CEO of Holistic Marketing and was named one of the World’s Top 50 Email Marketing Influencers. In this exclusive webinar, she discusses key email marketing highlights from 2015 across 15 different industries. Along with GetResponse Content Marketing Manager Michal Leszczynski, Kath shares also her best business practices for online campaign management in 2016.
GetResponse surveyed 1831 marketers on the effectiveness of email marketing campaigns
and analyzed 704,090,593 emails. Here are a few of the key results:
Average open rate for
all industries: 21.73%
rate for all industries: 3.57%
Industries with the highest
average open rates and CTR: Legal Services
Continents where emails get
the highest open rates: South America
Companies that rate email
marketing as the most
effective marketing channel: 64%
“The State of Email Marketing 2015 by Industry”
GetResponse, in collaboration with Smart Insights and Kath Pay, prepared a report to establish industry benchmarks and outline paths for improvement.
Please complete the form to download the free report.
Check your mailbox and enjoy your free copy of our exclusive report: ”The State of Email Marketing by Industry January 2016” by GetResponse & Kath Pay.
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