”Using email automation with a service like GetResponse to follow up with prospective customers, send birthday promotions, remind people of an abandoned shopping cart, conduct post-purchase surveys, etc. can help you build stronger relationships with your customers.”
”Adopt an integrated email tool like GetResponse’s auto-responder to configure triggers that make sense to your brand, schedule your message cycles, and template out what you want to say in each of them.”
"GetResponse announced today it has developed a list-segmentation tool for use with its turnkey email-marketing product that allows senders to target recipients by behavior, preferences and geographic location."
"GetResponse has done a good job with the voices it has reading email messages. Marketers can presently select either male or female voices with either an American or British English accent. Other languages will be forthcoming."
Listen as Simon Grabowski - CEO of Implix and Founder of GetResponse - talks to Gartner analyst Richard Fouts about what marketers are doing to get above the noise with new channels constantly emerging.
It's not difficult to find an e-mail marketing service that's affordable for SMBs these days. But it is trickier to find an affordable e-mail marketing service that offers features for the iPhone and integrates with Twitter. Enter GetResponse.
According to GetResponse's 'Email Marketing and Social Media Integration Report,' Twitter was the most popular social-sharing option, included in 67.2% of all social e-mails, with Facebook a close second at 62.7%.
Email messages that include a social media sharing option generate a 30% higher click-through rate than those without sharing options—and messages with three or more sharing options generate a 55% higher CTR, according to a study by GetResponse.
Email marketing messages with a social sharing option generate 30% higher click through rates than emails without these features. So says a new survey by GetResponse - as well as anecdotal evidence that the rules governing email and social media communication are increasingly becoming blurred.
Online video is more popular than ever, and that ever-increasing popularity will spur greater use of video in e-mail this year as more retailers show consumers everything from customer testimonials to product demonstrations, e-marketing firm Implix says in a new report.
Consumers this year will see a jump in e-mail marketing messages that contain videos showing content such as customer testimonials and product demonstrations, e-marketing firm Implix says in a new report.
Americans are suffering from "email fatigue." At least that's the take away from a new study from marketing service provider Implix, which found that Americans are one of the least likely groups to open emails worldwide.
The actual average open with HTML is anywhere from 20% to 35%, but then we are seeing that Europe has the better open rates. We believe this definitely has to do with email fatigue factors in the US compared to European consumers," said Simon Grabowski, CEO of Implix.
Consumers opened more e-mail marketing messages sent from Europe than messages sent from other continents, according to review of more than 1.65 billion e-mails sent via Poland-based e-marketing firm Implix.
Implix, in another example, debuted its new GetResponse 6.0 email marketing solution at ad:tech 2009 in the beginning of November. It features social media integration, GetResponse for iPhone, free online surveys, advanced email analytics, and video email production capabilities aimed at small business markets.
GetResponse appears to be very social media savvy. They offer video email and social media tools. Your email subscribers, for example, can easily receive your Twitter updates via the GetResponse service. They also have a split-testing feature so that you can test one email against another to see which one pulls better results.
The new GetResponse Developer Zone includes some 30 API hooks that make it possible to add GetResponse functionality to all of the systems that an ecommerce merchant depends on, including databases, content management systems and the ecommerce platform itself.
Implix's Founder and CEO Simon Grabowski, has an online marketing service, GetResponse and one of Implix's customers had conversion rates go up 200% in one week after using Implix's video email marketing feature.
GetResponse 6.0 is an easy-to-use email campaign management tool that makes customizing HTML newsletters and email promotions relatively simple. It will also automatically update a blog or Twitter account with newsletter content.