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Digital Marketing Certification: Take a Closer Look

3 min

The online world is constantly expanding. And that means there are virtually endless opportunities to reach new customers and grow your business. All you need to know is how to get your message across in the right way to the right people, and how to use the available technology, so you can best allocate your resources. GetResponse Digital Marketing Certification ticks all those boxes. Let’s take a look at how it works and its many benefits – so you can decide if it’s right for you or your marketing team.

What sparked the certification program?

We’ve been in the online marketing game for almost 20 years – long before content marketing was even conceptualized. We’ve watched email marketing go from new kid on the block to an essential tool, and we’ve seen social media change the way we interact with brands and with each other.

As new technologies emerge, we often hear “email is dead”. But based on our experience and evidence, we know email is here to stay. The future will simply be about integrating the right tools into an online ecosystem, so you can swiftly and seamlessly reach your business goals.

But when you’re just starting out, how do you know which tools to use? The amount of information online can be overwhelming. So it’s common to overthink things, and then battle through with trial and error. You might also choose the wrong technology – or use it in the wrong way. And that’s a recipe for lackluster marketing results.

That’s why we created the GetResponse Digital Marketing Certification program: to fast track your path to becoming an online marketing expert.


Who will teach you?

So far, we have 14 world-renowned digital marketing experts on board. You’ll learn from industry leaders like Andrew Davis, Kath Pay, Michael Brenner, and Jamie Turner. Our GetResponse teachers will also share their in-depth insights in the shortest time possible – so you can put your new skills to the test right away.

What’s inside the program?

Let me now walk you through all the course content, so you can choose the certification you need most. Right now, there are four courses on offer. After completing an end-of-course exam, you’ll get an industry-recognized certificate to showcase your expertise.

Email Marketing

In this course, you’ll discover how to create an effective email marketing strategy with list building, copywriting, email personalization, A/B testing, deliverability, and other essential best practices.

  • Module 1: Introduction to email marketing
  • Module 2: List building and management
  • Module 3: Creating effective emails
  • Module 4: Deliverability and compliance
  • Module 5: Advanced email marketing

Marketing Automation

You’ll learn how to create a winning marketing automation strategy. Our experts will show you case studies and best practices for segmentation, tagging and scoring, e-commerce integrations and more.

  • Module 1: Introduction to marketing automation
  • Module 2: Marketing automation strategy
  • Module 3: Use cases
  • Module 4: E-commerce
  • Module 5: Advanced topics

Landing Page and Conversion Optimization

This course walks you through creating an effective landing page optimization and conversion strategy. Our experts will demonstrate case studies and best practices in design, traffic generation, copywriting, and testing.

  • Module 1: Introduction to landing pages
  • Module 2: Landing page content & design
  • Module 3: Analytics and basic traffic sources
  • Module 4: Optimization
  • Module 5: Advanced topics

Content Marketing

In this course, you’ll discover how to create an effective content marketing strategy with blogs, webinars, video marketing, and social media tools.

  • Module 1: Introducing content marketing
  • Module 2: Blogging
  • Module 3: Webinars
  • Module 4: Content marketing in action
  • Module 5: Advanced topics

How else can you benefit?

The Digital Marketing Certification Program doesn’t just equip you with fresh skills and knowledge. With an industry-recognized certificate, you’ll also be seen as an online marketing professional.

You can publish posts on our blog and share your expertise with thousands of visitors. And by joining our Facebook group, you can network with industry experts, influencers, and our thriving community.

It’s also possible to promote your work to tens of thousands of people in the GetResponse Marketplace – and find new customers looking for a certified expert.

You also get 50% off ResponseCon tickets. As a certified partner, you can even join us on stage and share your story with a captive audience.

Get certified

Now you know what to expect, visit the GetResponse Digital Marketing Certification Program and enroll. See you there!

Irek Klimczak
Irek Klimczak
Entrusted as Content Project Manager at GetResponse, Irek expertly and smoothly runs content marketing projects at all stages of the customer journey in Polish, Russian and English-speaking markets. He possesses more than 6 years of experience in online marketing with a broad teaching background. Irek regularly runs workshops covering digital marketing strategy and tactics, and has delivered presentations at many international events (e.g. Singapore, the US, UK, Poland). You can reach out to Irek and connect on LinkedIn.