What is Perfect Timing and how does it work?
With Perfect Timing, we know the “optimal hour of the day” when your subscriber is most likely to open and click your emails. We will wait from 0 to 23 hours before delivering your email to each subscriber individually to make sure that the delivery occurs exactly during that “perfect timing” slot for every person on your list. To activate it turn on Perfect timing in the Summary step of creating a newsletter.
Example #1: Sue interacts with her email mostly in the evening. GetResponse has calculated Sue’s Perfect Time window to be between 7 PM and 8 PM. GetResponse predicts that’s when she’s most likely to open emails and click on links. With Perfect Timing off, you may send her an email at 9 AM and Sue will be buried with 10 hours of emails by the time she checks her mailbox at 7 PM. Or you could send her an email at 11 PM when she’s already in zzz mode. With Perfect Timing on, GetResponse will deliver your email to Sue between 7 PM and 8 PM, dramatically increasing the chance she will open your email, read it and click through. We calculate this based on any previous mailing sent to Sue by any user, not just you. This helps make Perfect Timing even more effective.
Example #2: Let’s say you have 3 subscribers: John with Perfect Timing 9-10 am, Mike with Perfect Timing 2-3 pm, Sue with Perfect Timing 7-8 pm Now, you send a newsletter at 9 AM in the morning with Perfect Timing on. John will be emailed immediately because 9 AM is already his “perfect timing”. Mike’s email will be delayed by 5h to hit his “sweet spot” that starts at 2 PM. Sue’s email will be delayed by 10h (so that she gets it between 7-8 pm). Perfect Timing is a game changer, and it will boost your results, but please keep in mind the delivery delay of up to 23 hours.
How is Perfect Timing different from Time Travel?
Time Travel delivers your email at a specific local time, regardless where your subscriber is located geographically so it is great to deliver your 9 AM mailing at precisely 9 AM for each subscriber, no matter if they’re in New York, Los Angeles or Shanghai. Perfect Timing goes a step further. It uses historical data for each recipient to determine when they’re most likely to open and click, and then delivers your newsletter exactly during that “perfect” time window.
Analyzing statistics when using Perfect Timing
In order to reach that perfectly timed moment, GetResponse will wait up to 23 hours before delivering the message to some of your subscribers. Though we know you might be excited to see the results of your mailing right away, we suggest that you wait at least 48 hours before analyzing the statistics. Our best suggestion is to evaluate performance based on the statistics generated after 72 hours (3 days) or even 96 hours (4 days) following the message delivery.