ResponseCon 2017
Featured Speakers

  • Simon Grabowski CEO, GetResponse
  • Mike Morris Head of GetResponse US
  • Andrew Davis Founder, Monumental Shift
  • Michael Brenner CEO at Marketing Insider Group
  • Jamie Turner CEO at Sixty
  • Peep Laja Director,
    CXL Institute
  • Alaina Nutile Managing Editor,
    OnlyInYourState
  • Owen Video YouTuber & Video Consultant
  • Abby Hehemann Product Marketing Manager,
    GetResponse
  • Michael Leszczynski Content Marketing Manager,
    GetResponse
  • Zak Barron Director of Partner Programs,
    GetResponse
  • Taylor Barr Affiliate Manager, GetResponse
Simon Grabowski CEO, GetResponse

With only $200 in his pocket, Simon created the first version of GetResponse in 1998 to solve a business problem — he needed an easy way to build an email marketing list and send drip content to customers at regular intervals. The product worked so well that Simon established GetResponse with the mission to bring big-company technologies to small businesses. Over the years, his vision and leadership has attracted a team of over 300 highly-skilled employees to create a comprehensive online marketing platform known for great design, simplicity, and an unmatched user experience. Simon is a serial entrepreneur with a wide knowledge of the digital world and a burning passion for bringing advanced, innovative technology that simply works for the customer.

Simon Grabowski CEO, GetResponse

KEYNOTE PRESENTATION

Meet GetResponse: How Did We Get Here and Where Are We Going Next?

GetResponse has been around for 20 years now – starting from a team of one at an attic in Poland, to more than 300 professionals located in offices around the world, and 350,000 happy customers. We’ve come a long way, from a simple autoresponder tool to a comprehensive platform offering a unique mix of features such as marketing automation, email marketing, landing pages, webinars, and CRM.

In this keynote, Simon and Mike will talk about GetResponse’s history, but – more importantly – its future and the goals for the coming months. And how GetResponse wants to continue changing the face of online marketing for SMBs.

Mike Morris Head of GetResponse US

Over Mike’s 25+ year career he has worked in a variety of marketing, consulting, and client management roles. Most recently Mike was the VP of Customer Acquisition and Retention at Grasshopper where he was a key member of the executive team that grew the company and sold to Citrix. Now he’s embarked on a mission to establish GetResponse’s presence in the US and make it the go-to online marketing platform for SMBs.

Mike Morris Head of GetResponse US

KEYNOTE PRESENTATION

Meet GetResponse: How Did We Get Here and Where Are We Going Next?

GetResponse has been around for 20 years now – starting from a team of one at an attic in Poland, to more than 300 professionals located in offices around the world, and 350,000 happy customers. We’ve come a long way, from a simple autoresponder tool to a comprehensive platform offering a unique mix of features such as marketing automation, email marketing, landing pages, webinars, and CRM.

In this keynote, Simon and Mike will talk about GetResponse’s history, but – more importantly – its future and the goals for the coming months. And how GetResponse wants to continue changing the face of online marketing for SMBs.

Andrew Davis Founder, Monumental Shift

Andrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He’s appeared in the New York Times and on the Today Show. He’s crafted documentary films and award-winning content for tiny startups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

Andrew Davis Founder, Monumental Shift

KEYNOTE PRESENTATION

The Loyalty Loop – How Small Things Add Up to Big Business

We spend a lot of time telling our customers how different we are. But do an online search and you’ll quickly find that you and your competitors all sound the same. It’s time we stop telling people we’re different. Let’s show them we’re different.

To grow your business, instead of filling a funnel with low-quality leads, treat your loyal customers as your most valuable asset. It’s time to exploit your loyalty loop and drive a steady stream of highly valuable, high-margin new business thanks to your existing customers.

In this exhilarating, hour-long keynote address, Andrew Davis will help you harness the power of the new consumer experience. You’ll learn how to build anticipation, harness the honeymoon period, and drive inspirational moments that result in new business. Whether you're interested in increasing demand or awareness for your products and services, the Loyalty Loop is designed to build a powerful engine that never sleeps.

You’ll leave inspired to re-think the way you win over new customers and transform the way you service the ones you already have.

Michael Brenner CEO at Marketing Insider Group

Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for both global brands and thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes.

Michael Brenner CEO at Marketing Insider Group

KEYNOTE PRESENTATION

Marketing That Matters: How Brilliant Marketers Avoid Waste, Gain Buy-in, and Create More Meaningful Impact

Marketing has an impact problem. We get asked to do more and more while the expectation to deliver revenue increases.

Here's the thing: The path to creating more business value is paved with results, not tasks. Brilliant marketers don't just buy clicks, spin out ads, or create more content. They focus on business outcomes. And it all starts when you stop focusing on tasks and start acting like leaders.

In this keynote Michael Brenner will show you how to champion the ideas that really matter to make the greatest impact for your organization and your career.

  • You'll hear surprising stories from companies just like yours and learn how they empowered marketers to stop wasting time and start driving results.
  • You'll learn the simple tricks that marketers can use to do more effective work.
  • And you'll walk away with a powerful framework you can use to rally the entire organization around your most innovate ideas.
Jamie Turner CEO at Sixty

Jamie Turner is an internationally recognized author, speaker, and TV news contributor who has helped The Coca-Cola Company, AT&T, CNN, and other global brands solve complex business problems. He is the founder of 60SecondMarketer.com, a business blog read by hundreds of thousands of executives around the globe. And he is a regular guest on CNN and HLN where he provides insights on business, digital media, and leadership. Jamie currently runs SIXTY which is a marketing consultancy and advisory group that has worked with SAP, Holiday Inn, TransUnion, and others.

Jamie Turner CEO at Sixty

KEYNOTE PRESENTATION

Optimizing the Customer Journey from First Touch to Final Purchase

Join internationally recognized author and CNN contributor Jamie Turner as he takes you on an information-packed tour of the customer journey from start to finish. If you want to know what works and what doesn’t work in the world of marketing and marketing automation, then don't miss this fast-paced, fun, and upbeat presentation from one of the world’s leading marketing experts.

Here's just some of what you'll learn in this engaging and interactive speech:

  • How to lay the foundation for an effective sales and marketing campaign
  • 7 consumer behavior secrets that will help you improve the effectiveness of your campaigns
  • How to "think backwards" in order to increase your marketing ROI
Peep Laja Director,
CXL Institute

Peep is the founder of Markitekt, a conversion optimization agency. He runs the world's most popular conversion optimization blog, ConversionXL. His specialty is conversion optimization - helping companies get more revenue from their website. He has the knack for looking at vast amounts of various data, putting the picture together and translating that into necessary steps to improve conversion rate. Follow Peep on Twitter @peeplaja.

Peep Laja Director,
CXL Institute

KEYNOTE PRESETATION

How to Turn Data Into Insights and Money

What's a data-driven way to optimize our websites and landing pages? How to make sure your treatments are solving actual problems?

In this talk you will learn:

  • Why you need to think of conversion optimization as a process and not tactics
  • Why “best practices” aren’t necessarily the best ways to optimize your site
  • How to dig into the formula for conversion success
  • How to get better data for making optimization decisions
  • How to gather qualitative and quantitative data to identify problems on your site
  • How to prioritize your A/B tests and website changes
Alaina Nutile Managing Editor,
OnlyInYourState

Alaina Nutile manages a team of 70+ writers and editors and oversees all digital and social content for OnlyInYourState.com, one of the nation's leading travel and culture sites with nearly 9 million Facebook fans and 35 million monthly visits. After graduating from Kalamazoo College with honors and a determination to use her English degree, Alaina cut her teeth in digital journalism at Cleveland Scene Magazine and Detroit Metro Times quadrupling their web traffic in the process. In her spare time, she enjoys hiking, trying new restaurants, and exploring Denver where she currently lives with her husband, Nick.

Alaina Nutile Managing Editor,
OnlyInYourState

CUSTOMER CASE STUDY

How OnlyInYourState Achieves Average 50.55% Open Rate and 2,500 New Contacts Every Day

OnlyInYourState does content on a big scale, with 75 new articles published on their website every day. Monday to Friday, a newsletter goes out to over 335,000 contacts, with outstanding results. And with more than 9 million Facebook fans, the publisher continues to convert a large audience into newsletter subscribers, adding over 2,500 new contacts daily.

In this session Alaina Nutile will talk about effective email marketing strategies and best practices that helped OnlyInYourState achieve a 50.55% open rate and get a constant, high number of new contacts every day.

Owen Video YouTuber & Video Consultant

Owen Video is a YouTube Marketing Consultant. He has made over 1,000 videos for the web and has a YouTube channel with more than 1 million minutes of watch time. Having recently defeated cancer in the same year he doubled his business, Owen is uniquely qualified to show you the pathway for making money with online video no matter what stage of business you’re in.

Owen Video YouTuber & Video Consultant

CUSTOMER CASE STUDY

How Owen Video Uses Video and Email Marketing for List Building

Abby Hehemann Product Marketing Manager,
GetResponse

Abby focuses on the inbound marketing communication of GetResponse tools. Her passion is finding new ways for GetResponse to help online marketers achieve their goals. You’ll find Abby planning webinars, shooting videos, and working to inspire marketers to make the most of their GetResponse accounts.

Abby Hehemann Product Marketing Manager,
GetResponse

WORKSHOP

Marketing Automation for SMBs

Online consumers expect to receive value from the brands they follow and interact with. They want content that's tailored to their needs and delivered only at the time that suits them best. Your only option? Marketing automation. Upon completing this workshop you'll understand the benefits of automating your campaigns, know the process to set up your marketing automation workflows, and know when to use them to expect the highest ROI.

What will you learn?

  • What marketing automation is and why you should use it
  • Inspiration for marketing automation projects
  • Marketing automation KPIs
  • How to effectively use tagging and scoring to target your communication
  • How to build an engaging welcome series
  • Marketing automation and ecommerce – how to respond to abandoned carts and completed purchases
  • How to integrate marketing automation with sales and other online marketing channels
Michael Leszczynski Content Marketing Manager,
GetResponse

As Content Marketing Manager, Michal is responsible for coordinating content marketing projects in GetResponse. Over the years, he's planned out, delivered, and optimized numerous email marketing campaigns for the brand's enterprise clients. Currently, his main mission is to provide valuable and educational content for marketers – both those just starting out and already rocking the online world. Say hi to him at @mrleszczynski.

Michael Leszczynski Content Marketing Manager,
GetResponse

KEYNOTE PRESETATION

The Insider's Guide to GetResponse Product Innovations

Not so long ago, it was easy to confuse a marketer's role with that of a copywriter. Never before has this been further from the truth. Sending dynamic emails, planning out marketing automation workflows, putting up landing pages... you have to be able to do it all by yourself and in a short amount of time. Sounds like a challenge? Think again and let us show you how you can do it with just a few clicks.

WORKSHOP

Email Marketing for SMBs

Is there a place for email in the modern online world? Where does it fit with all the other digital marketing channels and tactics available? Learn how to harness the power of email subscription, craft the perfect marketing message, build a list of engaged contacts, and convert clicks into sales. It’s your A to Z guide to effective email marketing campaigns.

What will you learn?

  • How and why brands use email marketing
  • What is email's role in omnichannel marketing
  • Email list quality vs quantity – lead magnets and list management for top deliverability
  • Email copywriting and design best practices
  • How to get high open and click-through rates
  • Email personalization – the why and how
  • Email analytics and optimization
Zak Barron Director of Partner Programs,
GetResponse

Zak Barron leads the partner program initiative for GetResponse. Zak has been building partner programs at various organizations for 10 years. He has also served as an advocate for small business for many years by educating them in digital marketing tactics. Over the course of that time he has educated over 50,000 of them live and in person. Zak now looks to serve marketing agencies of all shapes and sizes with the GetResponse Partner program.

Zak Barron Director of Partner Programs,
GetResponse

BREAKOUT SESSION

We Want You! Become GetResponse Certified Partner

Learn how partnering your marketing agency, creative group, or SEO and web design firm with GetResponse can help you grow both your company and your clients’ businesses. GetResponse Director of Partner Programs, Zak Barron will show you how you can build a value added program and create new revenue streams with GetResponse. 

Taylor Barr Affiliate Manager, GetResponse

Taylor works daily with our affiliate partners, helping them position GetResponse to their audience, prospects, and clients. He strives to create mutually beneficial outcomes, teaching them more about GetResponse, so they can earn great commissions by referring quality customers to GetResponse. 

Taylor Barr Affiliate Manager, GetResponse

BREAKOUT SESSION

We Want You! Become GetResponse Certified Partner

Learn how partnering your affiliate program with GetResponse can help you grow both your company and your clients’ businesses. GetResponse Affiliate Manager, Taylor Barr will show you how you can build a value added program and create new revenue streams with GetResponse. 

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