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Optimizing your marketing automation program for success | Kath Pay

Optimizing your marketing automation program for success | Kath Pay - webinars
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Kath Pay, the CEO of Holistic Email Marketing, will share the “why, what, and how” of testing and optimizing marketing automation programs.

Here’s what you’ll learn:

  • The principles of testing marketing automation programs
  • The importance of identifying success metrics
  • How to successfully test workflows and get better results

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