Welcome to Email Marketing 101 for Bloggers with Leslie Samuel. Your email list is probably your most valuable asset. However, your list growth could be greatly stunted if you are not using a compelling and effective web form. In Leslie’s video, you’ll see the steps you can take to ensure you are creating an effective […]
Your welcome is the first email your subscribers receive and one of the most important emails you’ll ever send. This first impression can make or break the subscriber’s experience – so make sure you hit it out of the park. Watch Leslie Samuel discuss the necessary elements for a perfect welcome message.
It’s key to make it as easy as possible for blog visitors to sign up for your mailing list, and ensuring that you have an opt-in form on your WordPress blog is vital. Do you have a free incentive to get people onto your email list? You need to let your blog visitors know that you have the solution to their problem. You can achieve both of those steps using the GetResponse WordPress plugin to get more leads.
Branding is important for your blog, but also in your email list. In less than 15 minutes, Leslie Samuel will take you through the step-by-step process of creating a custom message template that matches your blog’s brand.
Watch Leslie Samuel explains how you can read the minds of your audience by conducting surveys to determine what they truly want, and what they are struggling with. One of the biggest mistakes marketers can make is to create a batch of content and products without clearly understanding their audience. There’s no reason not to take advantage of the tools available to you, and learn all you can from your subscribers. In today’s video below, Leslie spells out three necessary steps to create effective surveys.
Visitors spend only a few seconds looking at a landing page before determining its usefulness and relevance. If they can’t find what they’re looking for, or if your site has functionality or usability problems, they will abandon the page.
All good landing pages follow a certain structure. These aren’t laws of the universe but techniques that typically work best — no need to re–invent the wheel.
In this video of the Landing Page Optimization Course by Peep Laja from ConversionXL, you’ll learn how to target your audience. Unless you’re in the pageview business, your top priority is conversions. Conversions happen when targeted traffic meets a relevant offer. It all starts with knowing your target audience and what they need or want.
In this video of the Landing Page Optimization Course by Peep Laja from ConversionXL you’ll learn how to plan and write the right copy for your landing page.
In this video you’ll learn more about the visual content of your landing pages. We live in a world of short attention spans. Attention span is the amount of time a person can concentrate on a task without becoming distracted.
We’re happy to see that you have shown an interest in webinars, this is great! You’re also in good company. Over 60% of marketers are using webinars as part of their content marketing strategies. But you may still find yourself still asking, “Why webinars? Why now? My promotions have been going just fine without them.” Research has shown that between 20% and 40% of webinar attendees turn into qualified leads. The practical application of that means if 100 people attend your webinar – you stand to gain up to 40 new customers. Those are certainly odds that you wouldn’t want to take lightly.
We all recognize the old adage “If a tree falls in the forest and nobody’s around to hear it, does it make a sound?” But what about, “If a webinar is hosted and nobody’s around to hear it, does it make an impact?” Alright, that’s reaching a little far. But the point is, without proper webinar promotion, you could find yourself presenting to an empty room. It is vital to the overall success of your webinar that you take time to consider a strategic webinar promotion plan. This will make or break your registration and attendance rates; and greatly affect your lead generation goals.
We’re talking about maximizing your audience engagement during your ebinars. You’ve already taken in tons of suggestions about keeping your audience engaged during your webinars — but it’s important enough that we have even more to add to this topic.
With these new leads comng your way from your webinars, you don’t want to miss this opportunity to nurture them and ensure they stick around long enough to become long-term partners or customers. A key way to do this is by utilizing GetResponse Marketing Automation.
Repurposingand reusing your webinar recording is a fairly simple way for a single piece of content, your webinar presentation, to play double duty and become a gift that keeps on giving. So, how exactly are you going repurpose and reuse that recording to continue the post-webinar engagement cycle?
Winning landing pages follow a certain struture. Each element should be in harmony with the others and serve one purpose only. Avoid anything that doesn’t contribute to getting people to take action. Remember, if it’s not motivation, it’s a distraction.
Your campaign will be successful if it attracts the right audience from the right source. Here are some things to consider befre driving traffic to your landing pages..
Let’s take a look at basic landing pagemetrics on the GetResponse dashboard. Visitors show the total number of times your page is visited. This metric helps you understand the effectiveness of your promotional campaigns and how much traffic your landing page is receiving. Unique visitors show how many individuals visit your site. The difference between visitors and unique visitors can indicate how many times a user revisits your page. Keep a close eye on this metric to find out how engaged your visitors are. Subscribers represents the total number of visitors who converted into subscribers. Anyone who fills out your form and submits it is counted as a subscriber. Sign-up ratio is the percentage of visitors who sign up using a form on your landing page. The higher the percentage, the better the performance of your page.
Every good marketer knows that when you acquire leads, yu create opportunities to engage and turn leads into customers. Next comes the job of retaining those customers to create long-term value. After all, businesses with 40% repeat customers generate nearly 50% more revenue than similar businesses with only 10% repeat customers. You acquire a lead from your landing page – now what? This is when post-conversion starts.
The first messages you send your subscribers ae some of the most important. It is key to effectively and smartly welcome them to your list, let them know what to expect, and work to start turning them into loyal customers and subscribers. Now, let’s take a look how you can easily set this automated cycle up through GetResponse Marketing Automation.
Having leads or subscribers go a bit cold can happen to anyone – but it’s important to mke sure you make the effort to re-engage and re-target those leads before they’re totally frozen. Using Marketing Automation strategies and workflows to entice their engagement with exclusive content is a great way to do that. Let’s take a look at a marketing automation workflow that works to reinvigorate your chilly leads.
Confirming and thanking subscriers for their purchase is an easy way to ensure you properly execute expected post-purchase communication, while also taking the opportunity to encourage your customer to return to your shop for future purchases. Bonus – it’s easily automated!
Making the effortto gently remind your potential customers of their abandoned carts from your online store is always a worthwhile venture – it’s a simple and effective way to work to win back that potential revenue. Given the fact that more than 6 out of 10 customers abandon their shopping carts every single day – this is a fact you can’t afford to ignore. The good news – it takes only a few moments to set up a GetResponse Marketing Automation workflow to combat abandoned carts automatically.
Thanks so much for your interest in our webinar to see exactly how action-based autoresponders are being transformed into marketing automation workflows. You’ll see again in this recording how GetResponse is moving your account into the future with marketing automation. Feel free to watch the recording above again and again. We hope you are now feeling empowered about this upcoming change and ready to unlock all that marketing automation has to offer.
With a lot of focus usually put on subscribers with low engagement rates, it’s also important not to totaly ignore and take for granted your top-engagers and loyal subscribers. Rewarding your top-engagers with exclusive offers like premium content or product discounts is a great way to show them that you care, and reward their loyalty. This is easily achieved through a GetResponse Marketing Automation workflow and can put this reward system into place for you automatically.