In this document, we’ve collected some best practices for HTML email design — practices that will help you maintain full control over how your messages look inside inboxes. We have verified the rules in this document, so your email template should display properly in all the popular email clients. Nevertheless, we recommend that you always test your messages before sending them to subscribers. We will update this document regularly and provide supplemental information as email services change their standards and rules.
What’s inside? If you work in an agency or manage multiple brands, you not only must understand each business and their market, you also must cater to their needs. This whitepaper illustrates today’s smartest techniques and tools for producing noticeable results and exceeding client expectations. We guide you through the most common challenges and the solutions for dealing with them.
Building an email list is one tough task. But keeping your audience engaged in the long-term is an entirely different process. If you don’t want to see your subscribers leaving your list, you need to make sure that the messages you send them are relevant – taking into account their individual needs and interests. To help you run highly-effective and targeted email marketing campaigns, we put together this whitepaper that will provide you with just the right tools and inspiration.
After reading this guide, you’ll be able to measure the effectiveness of your email marketing campaigns and make better decisions based on the information you collect. This guide will help you develop your email marketing skills and progress from an instinctive gut-driven approach to a professional data-driven approach. You’ll learn how to.
Learn to create the ultimate holiday campaign with this exclusive ebook by GetResponse. You’ll find out how to create a holiday promo using the three pillars of a successful campaign: Email Marketing, Content Marketing, Social Media Marketing . Inside you will find: Tips for each marketing section Awesome examples to inspire you Best practices for each holiday A calendar for you to schedule your promos
In this quick guide we’ll shed some light on how to plan each section of your email messages according to industry best practices. You’ll learn how to create a great preheader and header and how to grab the attention of your subscribers. All this and much more, with just one click.
Study after study shows that psychology is the heart of marketing. The more you’re able to reach audiences on a human level (and in a way they connect with), the better positioned you’ll be to drive sales. If you’re reading this guide, you’re probably well-aware that psychology and online marketing go hand-in-hand. You know how important it is to build trust, demonstrate a clear solution to a particular need, and clearly answer the question – ‘what’s in it for me?’. These concepts are marketing 101.
Data is a double-edged sword in the sense that it’s valuable but there’s just so much of it. Where organizations often struggle is that they’re tempted to track anything and everything they possibly can. What’s important to keep in mind is that the most effective data strategies incorporate a blend of creativity and science. We know that statistics can overwhelm, but we also know that they’re your winning ticket. That’s why we’ve put together this whitepaper, to help you sift through the data and start creating better email campaigns.
Learn why you need responsive landing pages, find out about LP design best practices, and discover how to use our Landing Page Creator in order to prepare beautiful landing pages that convert. We have also included a few great-looking designs so that you can get inspired and use our practical tips to do the magic with the GetResponse Landing Page Creator.
Organic Search and Email Marketing have typically been paired against each rather than looked at how they can work in pair. In this whitepaper we’ve decided to look at the combination of the two, focusing specifically on how SEO can improve your Email List Building processes.
Consistent producing of engaging content is by far the biggest challenge content marketers have been facing for the last few years. But it’s not the only one. Others include securing the budget, tracking its ROI, producing variety of content, or finding trained content marketing professionals. If you’re stuck at writing up your content marketing strategy or just want to improve your marketing results, be sure to check out this guide.
Creating compelling newsletters that get opened, read, and clicked is one of the most important elements of a successful email marketing campaign. To achieve this, one has to make sure that all the important puzzles are in place: right images, clean code, great CTA, and of course – convincing Copywriting. This very last element is in fact the topic of this exclusive e-book written by Joanna Wiebe, from Copyhackers.com. If you want to form better relationships and increase your conversions through newsletters, you will definitely enjoy this read.
Landing pages are an essential part of digital marketing. If you’re not using landing pages yet, you’re most definitely wasting a big chunk of your ad spend and attention. Use this whitepaper to learn how landing pages work, how to use them, and how to build good ones.
In this paper, we’ll explain the importance of the mobile design phenomenon. You’ll discover changes you can make in your email marketing program to help you stay ahead of the game and make the most out of this unstoppable trend — the mobile revolution.
In this whitepaper you will learn about 10 creative ideas for email marketing campaigns that resonate with your subscribers. Do your clients ever say “wow” when seeing your emails? After you implement our suggestions, they’ll surely start doing so!
Among today’s must-have marketing tools is email marketing – a channel that influences almost 20% of all shoppers (NRF). To help you maximize the impact on Christmas revenues, we have prepared this special guidebook to help you optimize various email marketing elements of your Christmas campaigns. This complete compendium of know-how, inspiration, best practices and creative ideas can be applied in every industry and every email marketing campaign.
Whether you’re new to email marketing or have been doing it for years, the most important part of your job should be growing a high-quality and engaged contact list. To make your life easier, we’ve compiled a list of 21 tried-and-tested tactics for the success of your future campaigns.