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How to Plan and Send Your First Email Marketing Campaign

Sending your first email marketing campaign might feel like a challenge. This short action plan will help you prepare and make an impact on your target audience and your business. It’s easier than you think! Follow these six steps to run a great email marketing campaign that gets results.

Building a Business Case for Marketing Automation

Get this guide to understand how your managers think and argue your case for marketing automation.

20 Ways to Improve Your Email Marketing Metrics

There are no shortcuts or secret tricks in email marketing. If you want your campaigns to generate positive ROI, you need to understand your key metrics and know where to look to find ways of improving them. In this guide, we’ve gathered 20 ideas how you can start optimizing your campaigns. Although it’s just the beginning, it should get you in the right mindset and help you build culture of testing in your organization.

How to Use Digital Ads to Grow Your Sales and Revenues

Social media campaigns can seem expensive. But gone are the days of getting lots of traffic from social for free. The good news? You don’t necessarily need a big budget to get noticed on Facebook or LinkedIn. In this whitepaper, see how paying for more traffic can help grow your sales and revenue. Step by step, we’ll show you the best ways to use Facebook, Instagram, Linkedin and Twitter.

8 Marketing Automation Workflows for Your Holiday Campaigns

Are you planning to run your marketing campaigns around key holidays like Halloween, Black Friday, or Christmas? Download this guide and get more sales with automated email campaigns. These eight marketing automation workflows will save you time and increase your conversions in the hottest sales season of the year.

Complete Guide to Marketing Automation for Ecommerce

Download this guide and discover how to use automation tools to build and segment a powerful ecommerce contact list

GDPR: Everything You Need to Know

The GetResponse GDPR guide is designed to help you understand what GDPR is and how it affects you. In this step-by-step resource you’ll see examples and tips on how to review your marketing materials, so you can show contacts you take their data security seriously.

Holiday Marketing Campaigns: 35 Tips

Make the most of the holiday sales season! Download this guide and learn 35 tips for running effective holiday marketing campaigns using social media, paid advertising, marketing automation, and more!

Quick Guide for GetResponse Marketing Automation Planning & Implementation

Overview The purpose of this guide is to get your creativity flowing. Does that sound unusual for a paper about marketing automation? Maybe, but that’s our goal for you. As you’re about to discover, a marketing automation project is an exercise in creativity. Flexible processes Does marketing automation require you to change your business to […]

How to Measure the Success of Your Marketing Automation Campaign

In this whitepaper, Jamie Turner shows you the 4 steps to measure your marketing automation campaign success. Learn how to calculate your customer lifetime, send more prospects to your website, optimize your landing pages, and calculate your cost per sale.

How to Move from MailChimp to GetResponse

After reading this step-by-step guide, you’ll be able to easily move your online marketing from your MailChimp account to your new GetResponse account. You’ll be set up in a flash!

How to Move from AWeber to GetResponse

After reading this step-by-step guide, you’ll be able to easily move your email marketing from your AWeber account to your new GetResponse account. You’ll be set up in a flash!

Is Your Email List Dirty?

Are you not completely satisfied with your email open and click-through rates? Maybe the reason for this is that you’re not reaching the right audience but emailing “dead” people instead. In this ebook, Lon Safko shares his story and explains how you can improve your campaign performance by increasing the quality of your email list in just a few steps.

Marketing Automation Basics: 17 Tips for Getting Started

Newcomers to marketing automation are often overwhelmed at the starting gate. And it’s no wonder. The list of things automation systems can do is long. In this ebook, we’ll discuss the marketing automation basics beginners need to understand and share useful tips for getting started.

Marketing Automation 2.0: 3 Tactics to Go Next Level

In this whitepaper Erik Qualman provides three advanced tips that will help your business go to the next level of marketing automation. Learn how to keep the customer top of mind, create a plan, and track your customers for success.

Marketing Automation – 11 B2B Consumer Behavior Secrets

If you want to get the full benefit of marketing automation, you need to get right inside the mind of your customer and understand the fundamentals of B2B consumer behavior. As you’ll see from this guide, there are some tactics you can use to make your online marketing campaigns more effective.

Getting Started with Landing Page Analytics

Building effective landing pages isn’t just about great design. It’s also about data and analysis. If you want to learn how to monitor your landing pages’ performance over time, learn what metrics to look at, and how to analyze them, all you have to do is read this guide.

Complete Guide to Generating Leads Nurturing Prospects and Driving Conversions

This guide will take you through the entire process of building traffic, generating leads, and converting visitors into buyers – all while keeping them happy and craving for more.

A Solopreneur’s Journey Into Marketing Automation

Read this ebook if you suffer from “too-much-to-do-and-too-little-time-to-do-it” syndrome. With marketing automation many of the tasks you do to market your products and services become easier, cleaner, and less time-consuming. Learn how to get more business and grow your revenue with less effort.

How To Generate Leads Through Progressive Profiling

This e-book shows you how to use marketing automation to collect valuable data from your subscribers and align email marketing communication with their needs. You’ll learn how to use data to profile subscribers and guide them through the sales funnel.

Essential Guide To Marketing Automation For Ecommerce

Are you interested in using marketing automation to increase sales and encourage brand loyalty? If you are on the lookout for the most effective methods for converting visitors into buyers and increasing ROI this guide is for you.

The Seven Most Common Marketing Automation Myths

We’ve taken a look at the most common myths and figured out how to clear up some of the misconceptions. Hopefully, with our analysis of the marketing automation landscape and tips on how to improve your results, you’ll see that this powerful technology is everything it’s cracked up to be.

The 3 Musts of Marketing Automation

Marketing automation will improve your business in many ways, one of these being converting leads into customers. All businesses desire more customers, so shouldn’t you start using marketing automation? Or perhaps you are already using marketing automation but want to improve your efforts

15 Reasons You Should Be Using Digital Marketing Automation

Learn how to use technology to scale and measure your tactics and campaigns, to beat your competitors, understand your customers and increase sales.

10 Conversion Killers & How to Fight Them

Don’t join our most-wanted list! Learn how to avoid the most dire conversion killers and stay relevant with your audience. Inside you will find: the top 10 conversion killers to avoid, recommendations for engaging with your audience, tips for content design, and content generation ideas.

Using Marketing Automation to Retrieve Abandoned Shopping Carts

With e-commerce hosting services like Shopify, Magento, or Bigcommerce, almost anyone can open an online store with just a few clicks. To protect their market position against ever-growing competition, companies need to constantly be on the lookout for the most effective ways to convert visitors into buyers.

HTML Email Design Documentation

In this document, we’ve collected some best practices for HTML email design — practices that will help you maintain full control over how your messages look inside inboxes. We have verified the rules in this document, so your email template should display properly in all the popular email clients. Nevertheless, we recommend that you always test your messages before sending them to subscribers. We will update this document regularly and provide supplemental information as email services change their standards and rules.

Email Deliverability from A to Z

The goal of this guide is to teach you enough for you to be able to achieve (and keep) the highest deliverability possible by identifying issues with your content or list, long before they become serious enough to make an actual impact.

Lead Generation 101

Learn what lead generation is in a nutshell: building a database of contacts and then guiding those leads through the buying process until they’re ready to talk to your sales team and make a purchase.

Business Integration

Find out why email marketing works best when you align it with your sales cycle and how a proper CRM system can nurture leads and guide them through your funnel.

Managing Email Campaigns: A Guide for Agencies and Brands

What’s inside? If you work in an agency or manage multiple brands, you not only must understand each business and their market, you also must cater to their needs. This whitepaper illustrates today’s smartest techniques and tools for producing noticeable results and exceeding client expectations. We guide you through the most common challenges and the solutions for dealing with them.

Increase Engagement with Personalized Messages

Building an email list is one tough task. But keeping your audience engaged in the long-term is an entirely different process. If you don’t want to see your subscribers leaving your list, you need to make sure that the messages you send them are relevant – taking into account their individual needs and interests. To help you run highly-effective and targeted email marketing campaigns, we put together this whitepaper that will provide you with just the right tools and inspiration.

10 Steps to Understanding Content Marketing

From establishing goals to tracking the right metrics. What is content marketing? Download our free guide and learn how to become an excellent marketer in 10 easy steps.

Getting Started with Webinar Marketing

Find out how to prepare, plan, and promote a webinar that resonates with your target audience. Tailoring webinar strategies for marketing objectives. Promoting your webinar. ‘Hacks’ for running your webinar more efficiently Tips for engaging with your audience after your webinar is complete.

A Guide to Email Marketing KPIs

After reading this guide, you’ll be able to measure the effectiveness of your email marketing campaigns and make better decisions based on the information you collect. This guide will help you develop your email marketing skills and progress from an instinctive gut-driven approach to a professional data-driven approach. You’ll learn how to.

The Ultimate Holiday Campaign Guide.

Learn to create the ultimate holiday campaign with this exclusive ebook by GetResponse. You’ll find out how to create a holiday promo using the three pillars of a successful campaign: Email Marketing, Content Marketing, Social Media Marketing . Inside you will find: Tips for each marketing section Awesome examples to inspire you Best practices for each holiday A calendar for you to schedule your promos

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