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Increase Engagement Using Ratings and Reviews

Increasingly, consumers base their buying decisions on the hands-on experiences of other users. You can position your brand as trustworthy and reliable by encouraging customers to review and rank your services and products. Our new infographic provides more insights on how to leverage reviews.

Planting the Seeds to Grow Your Email Subscriber List

Despite the fact that email remains the most profitable marketing channel, with users spending an average of 7.8 hours a week at their inbox, growing a high-quality email list is ranked as one of the toughest challenges in email marketing. Today’s infographic from GetResponse provides you with a handful of ideas to kick-start your list building using tried-and-true tactics.

How to Build Your Email List Using Incentives

Receiving a bonus, a freebie or a reward is one of the most important reasons for people to sign up for a newsletter. And as you can see in GetResponse latest infographic – incentivising subscription can be an effective way to build your email list. How to do it right? Just take a look.

How to Use an Email Autoresponder

When getting started with your email marketing campaigns, you may focus on single newsletters, but that won’t be enough. To establish a long-term relationship with your customers and prospect, you need an email autoresponder. This infographic explains what email autoresponders are and how they can improve your email marketing activities.

Using Images in Email

Images in emails are probably one of the most effective ways to attract the subscriber’s attention to your newsletter. Here is a number of facts, tips and tricks on how to use images in emails when working on your campaign.

How to Build Trust with Customers in Your Email List

Ever wonder why people unsubscribe from your email list as fast as they sign up? Our new GetResponse infographic presents some of the most common reasons, along with strategies for preventing unsubscribes.

How to Sell Through Email

This infographic tells you basic facts about email sales and the opportunities email gives any business that decides to sell through email.

How to Get Your Emails Opened and Read

The ultimate goal of email marketing activities is the same for everybody — to get recipients to react to your newsletters; first – to intrigue them with your subject line, so they open the message; second – to engage them, so they don’t close and delete it the very moment it’s open, rather (at least) scan it and ultimately follow the call to action. How? Our new infographic includes valuable tips.

10 Don’ts of Mobile Email Marketing

Moblie marketing really works, but watch out – Don’t make these 10 common mistakes.

10 Dos of Mobile Email Marketing

Going mobile is a must in 2014 – grabbing a share from a growing number of smartphone and tablet users sounds pretty exciting, doesn’t it? Feeling that you may need quick and easy-to-read guidelines, we bring you this latest infographic – 10 Dos of Mobile Email Marketing.

Landing Page Optimization Guide

Landing pages are an essential part of digital marketing. If you’re not using landing pages yet, you’re most definitely wasting a big chunk of your ad spend and attention. Use this whitepaper to learn how landing pages work, how to use them, and how to build good ones.

Email Testing and Optimization

Did you know that 74% of companies who perform regular testing say their ROI from email marketing is “excellent” or “good”?

The State of Email Marketing 2015.

GetResponse, in collaboration with SmartInsights, has conducted the largest global marketing research project in history and created the first report on email marketing excellence. Over 1800 surveyed marketers contributed to a study on the effectiveness of email marketing campaigns, enabling us to establish email marketing benchmarks and chart a path to new improvements. This report will help you review your strategic approach and take full advantage of the power of email marketing.

Best Day to Send Email

We analyzed over 300 million messages to determine the top times for open and click through rates. We also analyzed autoresponder email sequences to measure client engagement over time. All this to identify the best tactics for sending emails and provide guideposts to help you deploy the best strategies for your brand.

State of Mobile

Recent figures on smartphone user routines, market trends and average email metrics by type of email client and display device

Responsive Email Design Guide

In this paper, we’ll explain the importance of the mobile design phenomenon. You’ll discover changes you can make in your email marketing program to help you stay ahead of the game and make the most out of this unstoppable trend — the mobile revolution.

Social Sharing Boosts Email Results

Social sharing can bring great results. The figures included in infographics should convince you to make your emails shareable.

Email Marketing Mobile Optimization

Mobile email optimization might seem intimidating, but, as the smartphone market continues to grow, so will the need for email marketing campaigns tailored to mobile screens. Since 2010, the number of smartphone owners using mobile Internet has grown 45%, and it’s showing no signs of stopping now.

Guide to Inspired Email Marketing 2013

In this whitepaper you will learn about 10 creative ideas for email marketing campaigns that resonate with your subscribers. Do your clients ever say “wow” when seeing your emails? After you implement our suggestions, they’ll surely start doing so!

Christmas Email Marketing Recipes 2013

Christmas may be the hottest season for online retailers wanting to generate additional sales before the year comes to an end. Download our whitepaper to learn how.

17 Christmas Campaign Tips from GetResponse.

Among today’s must-have marketing tools is email marketing – a channel that influences almost 20% of all shoppers (NRF). To help you maximize the impact on Christmas revenues, we have prepared this special guidebook to help you optimize various email marketing elements of your Christmas campaigns. This complete compendium of know-how, inspiration, best practices and creative ideas can be applied in every industry and every email marketing campaign.

Best Time To Send Email

As email marketers, we’re always working to stay on peoples’ short list of emails worth opening. The best way to make that list is to create irresistible content, but there is another proven way to get more opens and engagement from the emails you send: Pick the right time to send them.

Email Deliverability Success Guide.

Email deliverability remains the most serious challenge for marketers. According to recent studies, one of six email recipients will not receive a message due to it being mistakenly blocked by a spam filter. This whitepaper will help to increase both response rates and revenues by ensuring that your email campaigns are not blocked or routed to junk folders.

Loyalty Program Success Guide

To help you attract more quality leads and make sure your own clients don’t go around shopping for alternatives, we gathered all the necessary information you need to launch a successful loyalty program using email marketing campaigns.

21 Ways To Build Your Contact List

Whether you’re new to email marketing or have been doing it for years, the most important part of your job should be growing a high-quality and engaged contact list. To make your life easier, we’ve compiled a list of 21 tried-and-tested tactics for the success of your future campaigns.

Introduction to Email List Building

Learn how to build an email list and start running your email marketing campaigns in no time.

10 Steps to Seamless Inbox Delivery

A few weeks ago we published a free whitepaper that described ways to improve your inbox delivery. It was so popular that we decided our users might like a handier format, so we created a shorter version of the 10 steps that are absolutely essential to your deliverability success. Keep it handy and use when needed!

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