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How to use blogging to build a profitable email list

Join us for a free webinar with Leslie Samuel – successful blogger and entrepreneur at www.becomeablogger.com. Find out what it takes to build a profitable email list.

On Being Human. The Importance of Writing More Engaging Emails

Join us for a free webinar with DJ Waldow – author, speaker, blogger, podcaster, and former Digital Marketing Evangelist at Marketo — and learn how to make your email (and other marketing) more HUMAN and engaging.

How to Level Up Your Writing Make It Ludicrously Spectacular with Ann Handley Webinar

Join us for this free webinar with Ann Handley, the Chief Content Officer at MarketingProfs. Ann will show you how to make marketing automation work with content, and how to make content work with skillful writing.

Life Hacks: How to Run a Facebook Ad Campaign I Jamie Turner

Jamie Turner talks about how to run effective Facebook campaigns to grow your business without a big budget. Watch the video and l learn…

Split Test Emails And Improve Your Automation Workflow | Reno Van Boven

Reno Van Boven talks about split testing, and explains why it’s important to take a closer look at performance of individual elements of your emails. Watch the video to find out how split testing can help you improve your marketing automation workflows.

How Marketing Automation Can Benefit Your Online Business

Time management is perhaps the single most important skill for an entrepreneur to learn. If you run an online business, you know that there’s always plenty to do. In order to work smarter – not just harder – you need to learn how to define goals, break them down into tasks, and prioritize.

Sales Automation Magic by Reno Van Boven

Reno van Boven, founder of Yoonla, talks to us about his Sales Automation Magic. He outlines the lead and customer campaigns he uses in his business, and shows you how you can do the same. Your automation system is key to nurturing leads in your business. Using it, you can provide enough free valuable content to turn a subscriber into a customer. Even if your subscriber isn’t ready to buy the first offer you present, that’s okay. Your automation system will continue to send more free offers. This helps you continue to engage with your subscribers. And still allows you to present an opportunity to convert them into customers.

How to Make an Effective Opt-in Form | Leslie Samuel | Email Marketing 101 for Bloggers

Welcome to Email Marketing 101 for Bloggers with Leslie Samuel. Your email list is probably your most valuable asset. However, your list growth could be greatly stunted if you are not using a compelling and effective web form. In Leslie’s video, you’ll see the steps you can take to ensure you are creating an effective […]

How to Craft the Perfect Welcome Email | Leslie Samuel | Email Marketing 101 for Bloggers

Your welcome is the first email your subscribers receive and one of the most important emails you’ll ever send. This first impression can make or break the subscriber’s experience – so make sure you hit it out of the park. Watch Leslie Samuel discuss the necessary elements for a perfect welcome message.

How to use the GetResponse WordPress plugin to get more leads | Email Marketing 101 for Bloggers

It’s key to make it as easy as possible for blog visitors to sign up for your mailing list, and ensuring that you have an opt-in form on your WordPress blog is vital. Do you have a free incentive to get people onto your email list? You need to let your blog visitors know that you have the solution to their problem. You can achieve both of those steps using the GetResponse WordPress plugin to get more leads.

How to create a custom template to match your blog | Email Marketing 101 for Bloggers

Branding is important for your blog, but also in your email list. In less than 15 minutes, Leslie Samuel will take you through the step-by-step process of creating a custom message template that matches your blog’s brand.

How to use surveys to read your audience’s minds | Email Marketing 101 for Bloggers

Watch Leslie Samuel explains how you can read the minds of your audience by conducting surveys to determine what they truly want, and what they are struggling with. One of the biggest mistakes marketers can make is to create a batch of content and products without clearly understanding their audience. There’s no reason not to take advantage of the tools available to you, and learn all you can from your subscribers. In today’s video below, Leslie spells out three necessary steps to create effective surveys.

Landing Page Optimization Course – Landing Page Lead Magnet #1 [Peep Laja]

Visitors spend only a few seconds looking at a landing page before determining its usefulness and relevance. If they can’t find what they’re looking for, or if your site has functionality or usability problems, they will abandon the page.

Landing Page Optimization Course – Landing Page Anatomy #2 [Peep Laja]

All good landing pages follow a certain structure. These aren’t laws of the universe but techniques that typically work best — no need to re–invent the wheel.

Landing Page Optimization Course – Landing Page Forms #3 [Peep Laja]

In this video of the Landing Page Optimization Course by Peep Laja from ConversionXL, you’ll learn how to target your audience. Unless you’re in the pageview business, your top priority is conversions. Conversions happen when targeted traffic meets a relevant offer. It all starts with knowing your target audience and what they need or want.

Landing Page Optimization Course – Landing Page Copywriting #4 [Peep Laja].

In this video of the Landing Page Optimization Course by Peep Laja from ConversionXL you’ll learn how to plan and write the right copy for your landing page.

Landing Page Optimization Course – Landing Page Images & Videos #5 [Peep Laja].

In this video you’ll learn more about the visual content of your landing pages. We live in a world of short attention spans. Attention span is the amount of time a person can concentrate on a task without becoming distracted.

Why Webinars #1 | Webinars #GRTalks

We’re happy to see that you have shown an interest in webinars, this is great! You’re also in good company. Over 60% of marketers are using webinars as part of their content marketing strategies. But you may still find yourself still asking, “Why webinars? Why now? My promotions have been going just fine without them.” Research has shown that between 20% and 40% of webinar attendees turn into qualified leads. The practical application of that means if 100 people attend your webinar – you stand to gain up to 40 new customers. Those are certainly odds that you wouldn’t want to take lightly.

Nurture and generate leads with skillful webinar promotion #2 | Webinars #GRTalks

We all recognize the old adage “If a tree falls in the forest and nobody’s around to hear it, does it make a sound?” But what about, “If a webinar is hosted and nobody’s around to hear it, does it make an impact?” Alright, that’s reaching a little far. But the point is, without proper webinar promotion, you could find yourself presenting to an empty room. It is vital to the overall success of your webinar that you take time to consider a strategic webinar promotion plan. This will make or break your registration and attendance rates; and greatly affect your lead generation goals.

Engagement = success – How to host the perfect webinar #3 | Webinars #GRTalks

We’re talking about maximizing your audience engagement during your ebinars. You’ve already taken in tons of suggestions about keeping your audience engaged during your webinars — but it’s important enough that we have even more to add to this topic.

Turning new relationships into lasting partnerships #4 | Webinars #GRTalks

With these new leads comng your way from your webinars, you don’t want to miss this opportunity to nurture them and ensure they stick around long enough to become long-term partners or customers. A key way to do this is by utilizing GetResponse Marketing Automation.

Optimizing your webinars for the future post-webinar strategies #5 | #GRTalks

Repurposingand reusing your webinar recording is a fairly simple way for a single piece of content, your webinar presentation, to play double duty and become a gift that keeps on giving. So, how exactly are you going repurpose and reuse that recording to continue the post-webinar engagement cycle?

Key elements of a winning landing page #1 | Landine Pages #GRTalks

Winning landing pages follow a certain struture. Each element should be in harmony with the others and serve one purpose only. Avoid anything that doesn’t contribute to getting people to take action. Remember, if it’s not motivation, it’s a distraction.

How to send traffic to your landing page #2 | Landine Pages #GRTalks

Your campaign will be successful if it attracts the right audience from the right source. Here are some things to consider befre driving traffic to your landing pages..

How do you measure landing page success #3 | Landine Pages #GRTalks

Let’s take a look at basic landing pagemetrics on the GetResponse dashboard. Visitors show the total number of times your page is visited. This metric helps you understand the effectiveness of your promotional campaigns and how much traffic your landing page is receiving. Unique visitors show how many individuals visit your site. The difference between visitors and unique visitors can indicate how many times a user revisits your page. Keep a close eye on this metric to find out how engaged your visitors are. Subscribers represents the total number of visitors who converted into subscribers. Anyone who fills out your form and submits it is counted as a subscriber. Sign-up ratio is the percentage of visitors who sign up using a form on your landing page. The higher the percentage, the better the performance of your page.

Continue the conversation landing page post-conversion #4 | Landing Pages #GRTalks

Every good marketer knows that when you acquire leads, yu create opportunities to engage and turn leads into customers. Next comes the job of retaining those customers to create long-term value. After all, businesses with 40% repeat customers generate nearly 50% more revenue than similar businesses with only 10% repeat customers. You acquire a lead from your landing page – now what? This is when post-conversion starts.

Convert and welcome customers with an automated welcome series #1 Marketing Automation #GRTalks

The first messages you send your subscribers ae some of the most important. It is key to effectively and smartly welcome them to your list, let them know what to expect, and work to start turning them into loyal customers and subscribers. Now, let’s take a look how you can easily set this automated cycle up through GetResponse Marketing Automation.

Retarget your leads with exclusive content #2 | Marketing Automation #GRTalks

Having leads or subscribers go a bit cold can happen to anyone – but it’s important to mke sure you make the effort to re-engage and re-target those leads before they’re totally frozen. Using Marketing Automation strategies and workflows to entice their engagement with exclusive content is a great way to do that. Let’s take a look at a marketing automation workflow that works to reinvigorate your chilly leads.

Thank customers for their purchase and encourage repeat sales #3 | Marketing Automation #GRTalks

Confirming and thanking subscriers for their purchase is an easy way to ensure you properly execute expected post-purchase communication, while also taking the opportunity to encourage your customer to return to your shop for future purchases. Bonus – it’s easily automated!

Hold on tightly Dont let abandoned carts slip away #4 | Marketing Automation #GRTalks

Making the effortto gently remind your potential customers of their abandoned carts from your online store is always a worthwhile venture – it’s a simple and effective way to work to win back that potential revenue. Given the fact that more than 6 out of 10 customers abandon their shopping carts every single day – this is a fact you can’t afford to ignore. The good news – it takes only a few moments to set up a GetResponse Marketing Automation workflow to combat abandoned carts automatically.

Moving into the future with GetResponse Marketing Automation

Thanks so much for your interest in our webinar to see exactly how action-based autoresponders are being transformed into marketing automation workflows. You’ll see again in this recording how GetResponse is moving your account into the future with marketing automation. Feel free to watch the recording above again and again. We hope you are now feeling empowered about this upcoming change and ready to unlock all that marketing automation has to offer.

Reward top-engagers with exclusive offers #5 | Marketing Automation #GRTalks

With a lot of focus usually put on subscribers with low engagement rates, it’s also important not to totaly ignore and take for granted your top-engagers and loyal subscribers. Rewarding your top-engagers with exclusive offers like premium content or product discounts is a great way to show them that you care, and reward their loyalty. This is easily achieved through a GetResponse Marketing Automation workflow and can put this reward system into place for you automatically.

Lead Generation 101

Learn what lead generation is in a nutshell: building a database of contacts and then guiding those leads through the buying process until they’re ready to talk to your sales team and make a purchase.

Joe Pulizzi on Epic Content Marketing

In this webinar Joe Pulizzi will review the latest content marketing research, and then dive into five essentials for marketers in 2015.

Business Integration

Find out why email marketing works best when you align it with your sales cycle and how a proper CRM system can nurture leads and guide them through your funnel.

The State of Email Marketing 2016.

GetResponse, in collaboration with Smart Insights and Kath Pay, prepared a report to establish industry benchmarks and outline paths for improvement.

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