There are no shortcuts or secret tricks in email marketing. If you want your campaigns to generate positive ROI, you need to understand your key metrics and know where to look to find ways of improving them. In this guide, we’ve gathered 20 ideas how you can start optimizing your campaigns. Although it’s just the beginning, it should get you in the right mindset and help you build culture of testing in your organization.
Here are all of our resources to help you with your analytics.
Check out this free webinar with Irek Klimczak and Michal Leszczynski. In this webinar, we are taking a look at the fascinating findings from the Email Marketing and Automation Excellence 2018 report. See how other businesses use email and automation tools, and discover why you need a strategy to stand out and be successful.
Calling all Southeast Asia marketers! Do you know the elements of a winning landing page? Or how much time you have to catch attention? Get all the answers in this handy infographic. It’s packed with insider tips, best practices, and industry benchmarks for the region.
Stay ahead of digital marketing trends. This in-depth report offers a benchmark to compare your email marketing, automation, and landing pages.
About the new Email Marketing Benchmarks report. Do you ever wonder how your email marketing and automation campaigns stack up against others in your industry? You’re in the right place. We analyzed over 2 billion emails sent by our customers from April to June 2018, in 126 countries across 19 industries Keep scrolling for loads of useful data on emails, marketing automation, and landing pages. Can’t find what you need? Just send us an email! We’d love to know what’s important to our fellow marketers.
How can your business make the most of content marketing? And what are other marketers doing to stand out? You’ll find all the answers in this exclusive report by Robert Rose. It’s based on insights from over 2,500 marketers surveyed in our global benchmark report, Email Marketing & Marketing Automation Excellence 2017. Learn the 4 essential content marketing lessons to propel your email marketing and marketing automation. And discover how to get the best return on your spend.
In this whitepaper, Jamie Turner shows you the 4 steps to measure your marketing automation campaign success. Learn how to calculate your customer lifetime, send more prospects to your website, optimize your landing pages, and calculate your cost per sale.
Want to know how businesses in your industry market themselves online? Then be sure to download our latest report. Together with our research partners, we surveyed over 2,500 marketers and analyzed 2 billion emails our customers sent. We then rated the email marketing, automation, and content marketing efforts of companies in 19 industries around the world. And now you can access all the insights in a free report we created with Kath Pay.
If you want to run effective online marketing campaigns, you have to keep up with the latest trends and technological changes. To save you time, this infographic gathers predictions and trends for 2017 as seen by the top digital marketing influencers.
GetResponse surveyed more than 2500 marketers from 126 countries across 19 industries on the effectiveness of email marketing and marketing automation. Together with Dave Chaffey, we prepared an exclusive report with our key findings.
Building effective landing pages isn’t just about great design. It’s also about data and analysis. If you want to learn how to monitor your landing pages’ performance over time, learn what metrics to look at, and how to analyze them, all you have to do is read this guide.
Watch this exclusive webinar with Kath Pay, one of the world’s top 50 email marketing influencers. We discuss key email marketing and marketing automation benchmarks and challenges across 19 industries and share our tips and tricks for 2017.
Let’s take a look at basic landing pagemetrics on the GetResponse dashboard. Visitors show the total number of times your page is visited. This metric helps you understand the effectiveness of your promotional campaigns and how much traffic your landing page is receiving. Unique visitors show how many individuals visit your site. The difference between visitors and unique visitors can indicate how many times a user revisits your page. Keep a close eye on this metric to find out how engaged your visitors are. Subscribers represents the total number of visitors who converted into subscribers. Anyone who fills out your form and submits it is counted as a subscriber. Sign-up ratio is the percentage of visitors who sign up using a form on your landing page. The higher the percentage, the better the performance of your page.
After reading this guide, you’ll be able to measure the effectiveness of your email marketing campaigns and make better decisions based on the information you collect. This guide will help you develop your email marketing skills and progress from an instinctive gut-driven approach to a professional data-driven approach. You’ll learn how to.
Data is a double-edged sword in the sense that it’s valuable but there’s just so much of it. Where organizations often struggle is that they’re tempted to track anything and everything they possibly can. What’s important to keep in mind is that the most effective data strategies incorporate a blend of creativity and science. We know that statistics can overwhelm, but we also know that they’re your winning ticket. That’s why we’ve put together this whitepaper, to help you sift through the data and start creating better email campaigns.
The ability to craft effective messages is a fundamental skill for every email-marketer. That is why this time we have prepared an infographic, which presents the 6 most important elements in an email message and provides you with a basic guide to creating a compelling email message.
GetResponse, in collaboration with SmartInsights, has conducted the largest global marketing research project in history and created the first report on email marketing excellence. Over 1800 surveyed marketers contributed to a study on the effectiveness of email marketing campaigns, enabling us to establish email marketing benchmarks and chart a path to new improvements. This report will help you review your strategic approach and take full advantage of the power of email marketing.
We analyzed over 300 million messages to determine the top times for open and click through rates. We also analyzed autoresponder email sequences to measure client engagement over time. All this to identify the best tactics for sending emails and provide guideposts to help you deploy the best strategies for your brand.
As email marketers, we’re always working to stay on peoples’ short list of emails worth opening. The best way to make that list is to create irresistible content, but there is another proven way to get more opens and engagement from the emails you send: Pick the right time to send them.