Goals
Increase sales by:
- prompting users who didn’t complete their order
- prompting users who didn’t pay for the order
Tools
- Email marketing
- Automation
43 % Conversion rate
25 % Sales rate
* RESULTS FOR OCT, NOV, AND DEC 2020
Beauty Sleep is a company producing innovative anti-age skin care products for comfortable and healthy sleep with care for the beauty and youth of the skin.
Increase sales by:
“Already around 10% of sales comes from email marketing and we still see potential for growth. (…) Users who didn’t finish their order or didn’t pay for the order yet receive the abandoned cart series.”
Julia Ulyanowa Marketing Manager at Beauty Sleep| Email No in series | Timing | Content type |
|---|---|---|
| 1st email | 10 min. | Reminder |
| 2nd email | 1 day | Reminder |
| 3rd email | 2 days | Reminder |
| 4th email | 3 days | Discount |
| 5th email | 3 days | Content + discount |
| 6th email | 3 days | Discount |
“I think there are 3 reasons for such good sales results of this campaign:
You can use dynamic segment to identify and segment contacts who made a purchase after each email.
Here’s how to build an abandoned cart email
Successful abandoned cart series is about timing and content. You need to reach the right people with the right message at the right time.
Plan the following aspects carefully:
Segmentation: put your contacts into groups based on the products and content they’re interested in.
Content: prepare different types of content e.g., reminders, product descriptions, list of benefits, reviews, testimonials, discounts and test what seems to work best.
Cadence: how fast should you send reminders about the products in the cart? When is the right time to send some product content and testimonials? Schedule the flow by answering such questions.
Analysis: regularly analyze engagement. Track how often your contacts open and click the links in your emails. Look at the sales rate and revenue per individual email.
Julia Ulyanowa Marketing Manager at Beauty Sleep