People don’t make "rational” decisions. Your online offers may be laid out in a logical way, and that is costing you a lot of money.
Understand the latest in neuromarketing research to bias visitors subconsciously, and make it more likely that they will take the desired action on your landing page.
Learn the power of framing, irrational anchors, and visual biases. Find out what motivates your primitive reptilian brain, and how to skyrocket online conversion rates!
WHAT YOU WILL LEARN:
- Why you really have three brains, and which one is really in charge
- How to limit choice overload and focus people on the desired offer
- How to maximize value by framing and bracketing
- Practical applications for lead-generation landing pages
Tim is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners, a firm that specializes in improving website conversion rates through landing page diagnosis and redesign, conversion consulting, A/B and multivariate test plan creation, and client training/mentoring.
A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence), Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization.
Over the past 15 years, Tim has helped hundreds of US and international brands improve their web-based initiatives, including Canon, Google, Expedia, CBS, Sony Music, Facebook, Nestle, Verizon Wireless, Texas Instruments, Cisco, and Coach.