GetResponse
Marketing Summit 2017

9am – 5pm

Malaysia International Trade & Exhibition Centre (MITEC), Kuala Lumpur

It’s time to disrupt the way marketers market. Join us to learn new trends and insights – and dig deeper with one-on-one coaching clinics.

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About

GetResponse is bringing our very first-ever Marketing Summit to Malaysia! Join us as we disrupt the way marketers market, in this innovative event designed to help you get the most from your marketing spend.

Enjoy insightful keynote presentations from marketing leaders, and one-on-one coaching clinics hosted by industry experts. We’re excited to bring you a curated list of speakers – considered to be the best in the business.

Agenda

  • Opening Keynote

    Mellissa Lee Head of Malaysia at GetResponse

  • Running an O2O Business – 2 Years Later

    • The birth of Fave and the pivot from the KFit fitness subscription model.
    • How Fave decided to allocate their budgets online and offline.
    • An overview of Fave’s most and least successful marketing campaigns, and lessons learned.

    Yeoh Chen Chow Co-Founder at Fave

  • How to Drive Conversion Using a Value Proposition-focused Strategy

  • Utilize Design Thinking in Marketing Campaigns

    • Learn to use design-thinking principles for your marketing campaigns.
    • Achieve a consistent seamless customer experience though all available touch points.

    Alsu Kashapova Head of Omnichannel Customer Communications at Mindvalley

  • Bridging the Offline to Online Gap

    • What are the pitfalls marketers face when going digital?
    • What spurred companies’ decisions to go digital?
    • How do you rationalize offline marketing budgets?
  • Panel Discussion: The Power of Client-Agency Partnerships

    • The evolving role of the agency when servicing clients - what are some pain points both agencies and clients face and how can we make this better?
    • Thoughts and sharing on consulting companies purchasing digital agencies and product labs, and how does this force creative agencies to innovate?
    • In 10 years, how would the agency model look like? Will we still have distinctions between PR, media, creative, and digital agencies?

    Tony Savarimuthu CEO at Dentsu-LHS

  • Momentum Marketing: How to Get the Ball Rolling Towards a Purchase Decision

    • Understanding the importance and intention of a multi-channel marketing approach where conversion is not just about making the final sale at the end of the funnel.
    • Discovering the need to expand the current data streams from social into other business areas for an integrated data approach.

    Jan Wong Founder and Online Strategist at OpenMinds

  • Panel Discussion: Influencer Marketing 2.0 - What's Next?

    Meredith Wallace (Moderator) Business Development Manager at Google Niniek Sugiarti (Panelist) Head of Social & Outreach at Lion & Lion

  • Panel Discussion #4: Viral Marketing: How MaxmanTV grew to over 600,000 subscribers and 180 million views

    • Developing an integrated content strategy across multiple online platforms.
    • Creating viral content that enables conversions to meet a brand's KPI.
    • Social media management – how to increase real followers and engagement.

    Izmir Mujab (Madman TV) Ali Moustafa (Madman TV) Ghaz Abu Bakar (Award Winning Director)

Early birds! You can also book a free consultation slot with a Coaching Clinic industry expert of your choice.

  • Mapping Customer Journeys with Alsu Kashapova, Mindvalley

    • Email Marketing with Mohd Taufik, GetResponse
    • Facebook Advertising with Ryan Ng, OpenMinds
    • "8 Marketing Principles to Ignore" with Roberto Cumaraswamy
    • Google Advertising with Matthew Nekvapil, Motavi
    • Social Content Planning with Celine Ting, OpenMind
    • and more to be announced soon.

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Speakers

  • Mellissa Lee
    Mellissa Lee Head of Malaysia at GetResponse
  • Yeoh Chen Chow
    Yeoh Chen Chow Co-Founder at Fave
  • Meredith Wallace
    Meredith Wallace Business Development Manager at Google
  • Niniek Sugiarti
    Niniek Sugiarti Head of Social & Outreach at Lion & Lion
  • Alsu Kashapova
    Alsu Kashapova Head of Omnichannel Customer Communications at Mindvalley

Partners

Coming soon

Register

Join us on Tuesday

at Malaysia International Trade & Exhibition
Centre (MITEC), from 9 AM to 5 PM
for a full day of action-packed learning!

REGISTER NOW

  • Early Bird Promo
    Save 30%!

    RM199 per ticket inclusive of tea
    breaks and lunch

  • Standard
    Tickets

    RM299 per ticket inclusive of tea
    breaks and lunch

Contact

Questions? Email us at gr-malaysia@getresponse.com or call us at +6 03 2775 9655.
We look forward to hearing from you soon.

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