How the University of Dubai
set its online communications
strategy with GetResponse

The University of Dubai attracts talented students and faculty from around the world. Focused on fostering future business leaders, it offers an extraordinary array of business, law, engineering and IT programs.

The university’s target audience includes prospective and current students, staff and academics. Before switching to GetResponse, the marketing team used mass emails. However, it soon sought an all-in-one marketing platform that met the educational institution’s specific needs.

“After a lot of online research and comparing different platforms, we decided to go with GetResponse because of all its great features and support.”

Haitham Al Maaini,
Assistant Director at the University of Dubai.


  • Attract prospects via email marketing.
  • Build effective communication with students and academics.

Features used

  • Forms
  • Email marketing
  • Marketing automation


  • Unique open rate (OR) increased to 44.96%
  • Click-through rate (CTR) increased to 17.83%

How GetResponse helped

Lead generation for a new generation of leaders

The University of Dubai receives applications from all around the world. Because it offers a suite of programs, the university needed to create an easy sign-up process for applicants to specify their interests. With GetResponse web forms and custom fields, it could collect prospects’ details, including their preferred course of study. Armed with this information, the university sent direct communications specific to applicants’ chosen majors, increasing the enrollment rate.

Automating applications

The university also now uses intuitive and powerful marketing automation features to build workflows that streamline promotional activities. Based on collected information, workflows send personalized messages to applicants based on their chosen course. A tag is then automatically assigned to the prospect’s profile for better segmentation – and to simplify follow-up communications.

The marketing team uses GetResponse to send ad hoc newsletters with updates and event invitations as well. Mobile responsive messages, the easy drag-and-drop editor, and comprehensive analytical tools helped the university score up to a 44.96% unique open rate and 17.83% click-through rate.

Five-star support

“Support and live chat are GetResponse’s biggest assets,” says Haitham Al Maaini. Whenever the university needs advice, the GetResponse team is always happy to help. It’s also the only email service provider (ESP) with 24/7 support, ready to solve any problem at any time of day – across all time zones.

So why did the University of Dubai choose GetResponse over others?

GetResponse is one of the most powerful platforms. It helped the University of Dubai hit higher targets in a shorter time and in smarter ways. Whether you have 500 or 50,000 subscribers, GetResponse is definitely the best option,” says Haitham.


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