# Where can I monitor my results?

To monitor your ad results, please go to [**Paid Ads** >> **Google Ads**](https://app.getresponse.com/paid-ads/google-ads).

There you will be able to see:

*   **Impressions** — how many times your ad was viewed,
*   **Clicks** — how many times your ad was clicked.
*   **CPC** (cost per click) — the actual price you pay for each click in your ad.
*   **CTR** (clickthrough rate) — the number of clicks that your ad receives divided by the number of times your ad is shown.