# What is GetResponse and how to use it? **GetResponse is an AI-driven lifecycle automation platform designed to help you turn customers into repeat revenue.** From the first interaction to repeat purchases and reactivation campaigns, GetResponse helps businesses automate the entire customer journey using email, SMS, web push notifications, and behavior-based automation. Built on over 25 years of email expertise, GetResponse combines industry-leading deliverability, reliable infrastructure, and scalable automation tools – so your messages reach customers and your campaigns drive measurable results. Decades of email expertise -------------------------- GetResponse was built on email – and [deliverability](https://www.getresponse.com/help/how-good-is-your-email-deliverability.html), reliability, and scale remain at the core of the platform. With industry-leading deliverability across 160+ countries and infrastructure trusted by businesses worldwide, GetResponse provides the foundation for lifecycle automation that actually performs. That means: * your customer data stays centralized in one system * your emails are more likely to reach inboxes * your automation runs reliably at scale * your campaigns stay connected across channels Move customers through every stage of the lifecycle --------------------------------------------------- GetResponse helps you create automated customer journeys that drive consistent, repeatable revenue – from acquisition to retention and reactivation. ### Journey to first purchase Turn new leads into paying customers with automated onboarding and conversion flows. Use GetResponse to: * [welcome new subscribers automatically](https://www.getresponse.com/help/welcome-new-contacts.html) * [nurture leads with personalized email sequences](https://www.getresponse.com/help/how-can-i-personalize-my-emails.html) * [send targeted offers based on customer behavior](https://www.getresponse.com/help/how-do-i-send-product-recommendations-to-customers.html) * [recover abandoned carts](https://www.getresponse.com/help/abandoned-cart-reminder.html) * [guide prospects toward conversion with automated workflows](https://www.getresponse.com/help/getting-started-with-marketing-automation) ### Journey to repeat purchase Increase customer lifetime value with post-purchase automation and personalized engagement. With GetResponse, you can: * [create post-purchase follow-up sequences](https://www.getresponse.com/help/post-purchase) * [recommend products automatically using AI](https://www.getresponse.com/help/what-are-ai-product-recommendations-and-how-they-work.html) * [launch upsell and cross-sell campaigns](https://www.getresponse.com/help/upsell-and-cross-sell.html) * [send loyalty campaigns](https://www.getresponse.com/help/rewarding-loyal-contacts.html) * personalize communication across email, SMS, and web push Plan marketing campaigns and manage sales ----------------------------------------- Coordinate your marketing and sales activities in one place to create smoother customer journeys and drive more predictable revenue. With GetResponse, you can plan campaigns, automate follow-ups, manage customer communication, and turn engagement into measurable business growth – across every stage of the lifecycle. * use a **[drag-and-drop newsletter editor](https://www.getresponse.com/features/email-marketing)** with ready-to-use templates and AI to generate subject lines and email copy. You can also design your own template or use the HTML editor. * use **[autoresponders](https://www.getresponse.com/help/what-is-an-autoresponder.html)** to follow up automatically with customers, providing info, offers, and all types of friendly communication. * use **[conversion funnels](https://www.getresponse.com/help/conversion-funnel)** to sell more products, manage and develop online sales. * create [**automation workflows**](https://www.getresponse.com/help/what-is-an-automation-workflow.html) to create a process that reflects your customers’ experience. This scalable tool allows for your customers to receive messages based on their actions, and for you to reward their engagement. * test out your marketing strategies with **[A/B tests](https://www.getresponse.com/help/how-do-i-create-an-a-b-test.html)**. Analyze results and plan new strategies --------------------------------------- * search contacts and **[create unlimited segments](https://www.getresponse.com/help/what-is-a-segment.html)** based on specific demographic and customer behavior criteria to manage your contact list and design marketing strategies that match the expectations of your customers. * take advantage of analytics tools that enable you to create targeted offers to improve conversion rates. * track all **[key email performance metrics](https://www.getresponse.com/help/getting-started-with-reports)** in one place – including open rates, click-through rates, and other engagement signals – to understand how your campaigns are performing in real time. * get access to detailed **[ecommerce reports](https://www.getresponse.com/help/understanding-ecommerce-reports-in-getresponse.html)** that show how your marketing impacts sales, customer behavior, and purchase trends. * measure **[revenue](https://www.getresponse.com/help/how-to-track-revenue-generated-by-messages-sent-within-my-automation-workflow.html)** generated directly from personalized marketing automation workflows, so you clearly see which automated journeys are driving the most conversions and repeat sales. Launch faster with AI-powered tools ----------------------------------- GetResponse combines AI-powered content creation with multi-channel automation tools to help you execute campaigns faster. You can create and automate: * [email campaigns](https://www.getresponse.com/help/how-to-create-a-newsletter-using-ai-email-generator.html) * [web push notifications](https://www.getresponse.com/help/how-to-create-a-web-push-notification.html) * [SMS marketing](https://www.getresponse.com/help/sms) * [landing pages](https://www.getresponse.com/help/how-to-create-a-landing-page-using-ai-wizard.html) * [websites](https://www.getresponse.com/help/how-do-i-create-a-website-using-ai-wizard.html) * [courses](https://www.getresponse.com/help/how-to-use-the-ai-course-wizard.html) * [popups and signup forms](https://www.getresponse.com/help/forms-and-popups) * [product recommendations](https://www.getresponse.com/help/what-are-ai-product-recommendations-and-how-they-work.html) * [automated customer journeys](https://www.getresponse.com/help/what-is-marketing-automation-and-what-can-i-do-with-it.html) Where do I get started ---------------------- If you’re looking for directions on how to add contacts, create a newsletter, select recipients, and search for contacts, go to: * [How can I add contacts to my lists?](https://www.getresponse.com/help/how-can-i-add-contacts-to-my-lists.html) * [How do I create a newsletter?](https://www.getresponse.com/help/how-to-create-and-send-a-newsletter.html) * [How to choose newsletter recipients?](https://www.getresponse.com/help/how-do-i-choose-newsletter-recipients.html) * [How do I search for contacts?](https://www.getresponse.com/help/how-do-i-search-for-contacts.html) **This article includes a video demonstration:** [Watch video](https://fast.wistia.net/embed/iframe/zbjvpkmev7)