# What is Engagement Score and how to use it?

**Engagement Score** at GetResponse is a tool that **identifies and scores the activity of your contacts** based on their interactions with your emails.

How does the Engagement Score work?
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The level of engagement is based on subscribers interactions with your content (i.e. messages). We process such data in real-time to provide you with an accurate prediction on subscribers’ interest in your messages. Based on that, we put contacts on a certain Engagement Level, choosing from a 5-step scale:

*   Not engaged
*   At risk
*   Neutral
*   Engaged
*   Highly engaged

On this scale, **not engaged** represents a contact that is not interested in the sent content at all and **highly engaged** means that the contact is actively reacting to messages, opening them and clicking the links.

Where will I find the Engagement Score?
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The Engagement Score will be displayed in form of a bar under the **Search contacts** tab, in the column with your contacts names:

![](https://us-wd.gr-cdn.com/help/sites/9/2023/06/1523/CleanShot-2023-06-02-at-17.20.20-3-1024x490.jpeg)

When you click on a certain contact, you will also see the Engagement Score on the **contact card**:

![](https://us-wd.gr-cdn.com/help/sites/9/2023/06/1524/CleanShot-2023-06-02-at-17.23.38.jpeg)

How can I use the Engagement Score?
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### Advanced search

Under the **Advanced search** tab you can search for your contacts based on their level of engagement and save these searches as **[segments](https://www.getresponse.com/help/what-is-a-segment.html)**.

![](https://us-wd.gr-cdn.com/help/sites/9/2023/06/1525/CleanShot-2023-06-02-at-17.25.24-1024x408.jpeg)

### Campaign planning

After creating **engagement-based segments**, you can start using them to send better-targeted emails. You can decide whether to win-back your contact’s interest or just maintain their high engagement.

Learn more about segmenting your audience **[here](https://www.getresponse.com/help/what-conditions-can-i-use-to-search-for-contacts-and-create-segments.html)**.