# What are the Post-purchase templates used for?

**Post-purchase** templates automatically send thank-you messages to your customers. Use them when you want to thank buyers and provide them with interesting offers in the future.

Consent-based purchase confirmation
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You can send custom post-purchase messages to your customers on their consent status with the template **Consent-based purchase confirmation**.

Use this template to create a workflow that:

*   is triggered when a customer makes a purchase,
*   filters customers by geolocation to identify EU-based customers,
*   filters customers by their consent status to separate the customers who’ve given consent from those who haven’t.

[Read more…](https://www.getresponse.com/help/consent-based-purchase-confirmation.html)

Post-purchase follow-up
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The **Post-purchase follow-up** is a general template that lets you:

*   thank customers for their purchase
*   send a follow-up message after 10 days to, for example, let your customers know about your store specials,
*   tag your customers based on their purchase, which you can use when setting up new communication strategies for them.

[Read more…](https://www.getresponse.com/help/post-purchase-follow-up.html)

Targeted post-purchase follow-up
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**Targeted post-purchase follow-up** a multi-purpose template that helps **target first-time and repeat buyers** and thank them for their purchases. It enables you to automatically **send tailored thank-you messages** to your customers each time they make a specific purchase. This template will work both for first-time buyers who then return to your store and for existing return customers.

The template is designed to:

*   assign a tag of your choice to first-time buyers to distinguish them from other customers,
*   automatically remove the first-time buyer tag and then tag them as repeat customers,
*   send targeted messages to buyers based on the tag they have. This means that the same customer can get different thank-you messages with different content for a more personalized shopping experience.
*   continually adjust score for repeat customers each time they make a purchase. You can use this information when setting up new communication strategies for them.

[Read more…](https://www.getresponse.com/help/targeted-post-purchase-follow-up.html)