# URL

URL stands for Uniform Resource Locator. It is a web address that identifies the location of a resource on the internet, such as a website or a file.

With GetResponse, you can [create your own website](https://www.getresponse.com/blog/how-to-build-a-website-from-scratch), and select the URL address your target audience will need to access via their browser to locate your site.

Additionally, incorporating a subscription gateway on your website is an effective strategy to grow your mailing list and engage with a broader audience.