What to do with contacts who have withdrawn their consent?
What you should do depends on the type of consent you’ve collected:
- If contacts withdraw general consent to process their information or receive newsletters, it’s best to delete them from your lists.
- If contacts withdraw specific consent preferences, you can keep them in your contact list but be sure to remove them from the list of recipients for those specific mailings.
For example, some of your contacts want to keep getting product updates but stop getting webinar invitations. You have a few options to keep them from getting these specific mailings:
- a suppression list lets you exclude specific addresses from receiving your newsletters,
- a custom filter based on custom fields containing consent clauses lets you keep track of contacts who have withdrawn their consent. You can use it to exclude them from your newsletter recipients. Or, you can use it in the Dynamic segment filter to prevent contacts from getting automation messages with the content they’ve opted out of.