# How to sync Shopify promo prices with GetResponse for your email marketing? Learn how to automatically display Shopify sale prices and original pricing in your GetResponse transactional emails and marketing campaigns to help increase customer engagement and store revenue. **Before you begin** Make sure that your Shopify store is [**integrated with GetResponse using our official plugin**](https://www.getresponse.com/help/how-can-i-integrate-shopify-and-getresponse.html). **GetResponse integration with Shopify uses webhooks**, ensuring that changes to products or variants in Shopify are updated in GetResponse almost instantly (typically within a few minutes). Where can I use promo prices ---------------------------- You can display a discounted price in the following GetResponse components: * [**Abandoned cart**](https://www.getresponse.com/help/how-to-create-an-ecommerce-campaign-for-abandoned-cart.html) and [**Price drop**](https://www.getresponse.com/help/how-to-create-a-price-drop-ecommerce-campaign.html) messages within [**ecommerce campaigns**](https://www.getresponse.com/help/how-to-manage-and-edit-ecommerce-campaigns.html). * [**Product box**](https://www.getresponse.com/help/how-to-promote-your-products-in-the-messages.html) blocks in newsletters (including A/B tests), autoresponders, and automation messages. * [**Abandoned cart**](https://www.getresponse.com/help/how-can-i-include-abandoned-cart-items-in-a-message.html) blocks in automation messages. * [**Considered products**](https://www.getresponse.com/help/how-to-include-considered-products-in-a-message.html) blocks in automation messages. In the **Manage products** view within the store in [**Ecommerce tools**](https://app.getresponse.com/e-commerce/shops), we always show one price – the current one. However, both price types (original and discounted) remain available for all message components mentioned in this article. How to set the promo price in Shopify ------------------------------------- If a product or variant has only one price set in Shopify, the GetResponse message will only include that single price. ![Image showing where the product's price is set in Shopify.](https://us-wd.gr-cdn.com/help/sites/9/2026/05/1243/ppsh00.png) To show a discounted price alongside the original price, you must set a **Compare-at price** in Shopify. This enables GetResponse to display both the current **sale price** and the crossed-out original price. ![Image showing where to set the Compare-at price in Shopify.](https://us-wd.gr-cdn.com/help/sites/9/2026/05/1243/ppsh02.png) Every price included in a message will reflect the data synced to GetResponse **at the time of sending**. Please keep the following in mind when planning your mailings: * Whether the email is sent today (no promo) or in a week (during a sale), the recipient will always see the current price without you needing to edit the message. * If a message is sent immediately after you change a price in Shopify, there is a slight chance the data hasn’t synced yet, and the old price will be sent. We automatically ensure that the **sale price** is only displayed if it is lower than the **original** **price**. Promo prices in ecommerce campaigns for abandoned cart ------------------------------------------------------ When creating an abandoned cart message, you can enable **Show price** and **Include previous price**. This dynamically pulls the promotional price into the recipient’s inbox. While these options allow you to style both prices separately in the editor, please note that the previous price **will not appear in the recipient’s inbox at all** unless a **Compare-at price** is actively set for that product in Shopify. Configuring promo prices for [Abandoned cart blocks in automation messages](https://www.getresponse.com/help/how-can-i-include-abandoned-cart-items-in-a-message.html), as well as [Considered products blocks](https://www.getresponse.com/help/how-to-include-considered-products-in-a-message.html) works exactly the same way. ![Show price and Include previous price toggles in the editor of Ecommerce Campaigns in GetResponse.](https://us-wd.gr-cdn.com/help/sites/9/2026/05/1024/ppsh05.png) Promo prices in price drop ecommerce campaigns ---------------------------------------------- In price drop messages, both price options are enabled by default in the editor. While you can customize the styles, the **previous price** will only be visible to the subscriber if a **Compare-at price** is set in Shopify. Note a slight terminology difference here: the **previous price** is labeled as **Price**, and the current Shopify **price** is labeled as **Discounted price**. ![Show price and Include previous price toggles in the editor of Ecommerce Campaigns in GetResponse.](https://us-wd.gr-cdn.com/help/sites/9/2026/05/1326/ppsh04.png) Promo prices in Product boxes ----------------------------- When you add a **Product box**, select a product with a **Compare-at price**, and enable the **Include previous price** option, the original price will appear in the editor. If you enable **Include previous price** for a product without a **Compare-at price** set, you will see a placeholder (\[previous price\]). This placeholder will not be visible to subscribers if the **Compare-at price** is missing at the time of sending. ![Show price and Include previous price toggles in the message editor in GetResponse.](https://us-wd.gr-cdn.com/help/sites/9/2026/05/1309/ppsh03.png) If a product’s price is updated before the message is sent, the product box will always show the correct price at the moment of sending even if the message was saved earlier as a draft or template. We automatically check whether a product is on sale and adjust the display for you. If there’s no sale price, the product box will simply show one price.