# How to create a Price Drop ecommerce campaign? **Price Drop Ecommerce Campaign** automatically notifies shoppers when a product they viewed becomes cheaper, helping ecommerce brands convert high-intent browsers _before_ they ever reach the cart.  Price drop campaigns are a proven and effective strategy for ecommerce businesses that want to increase online sales and maximize ROI. They automatically notify customers when the price of a product they’re interested in goes down, encouraging them to return and complete the purchase. Key benefits of price drop campaigns are: * **Boost engagement and conversions** by reactivating interested shoppers * **Retain customer interest** **and reduce cart abandonment** * **Enhance customer loyalty** and overall shopping experience * **Enable strategic and automated execution** with minimal manual effort **Before you begin** Make sure to integrate GetResponse with your store. Ecommerce campaigns support [Shopify](https://www.getresponse.com/help/how-can-i-integrate-shopify-and-getresponse.html), [Prestashop](https://www.getresponse.com/help/how-can-i-fully-integrate-my-prestashop-with-getresponse.html), [WooCommerce](https://www.getresponse.com/help/how-to-integrate-woocommerce-with-getresponse.html), [Magento](https://www.getresponse.com/help/how-to-integrate-magento-2-with-getresponse.html), [Shoper](https://www.getresponse.com/integrations/shoper.html), and [IdoSell](https://www.getresponse.pl/pomoc/jak-zintegrowac-idosell-z-getresponse.html). If you are already using any of our ecommerce plugins, make sure it is updated to the latest version. Creating a new campaign ----------------------- To create a Price Drop ecommerce campaign, go to **Tools >>** [**Campaigns >> Ecommerce campaigns**](https://app.getresponse.com/ecommerce-campaigns/manage) and click **Create campaign**. You can build one from scratch or hover over the **Price drop** tile and click **Start** to use a ready-made template. To build a Price Drop ecommerce campaign from scratch: 1. Hover over **Build from scratch** tile and click **Start**. ![build from scratch option highlighted](https://us-wd.gr-cdn.com/help/sites/9/2026/01/0932/CleanShot-2026-01-29-at-10.31.51-2x.png) 2. In **General settings** section, enter a name that will only be visible to you. ![step 1 adding a campaign name](https://us-wd.gr-cdn.com/help/sites/9/2026/01/0934/Screenshot-2026-01-29-at-10.33.52.png) 3. _(Optional)_ Disable **Email open tracking (marketing emails only)**. [Learn when disabling open tracking may be necessary.](https://www.getresponse.com/help/what-do-the-new-tracking-pixel-regulations-in-france-and-italy-mean-for-getresponse-users.html) ![Disabling open tracking in ecommerce campaign settings.](https://us-wd.gr-cdn.com/help/sites/9/2026/07/0706/CleanShot-2026-07-30-at-09.05.44-2x.png) 4. _(Optional)_ Turn on the **Google Analytics toggle** to send UTMs according to the Google Analytics integration settings in your GetResponse account. ![Google Analytics toggle in the General settings section.](https://us-wd.gr-cdn.com/help/sites/9/2026/03/0720/CleanShot-2026-03-23-at-08.19.32-2x.png) 5. In **Content** section, select campaign trigger: **Price drop**. ![step 1 selecting campaign type](https://us-wd.gr-cdn.com/help/sites/9/2026/01/0936/Screenshot-2026-01-29-at-10.36.03.png) 6. Click **Confirm**. 7. **Content** section now contains a **Price drop** trigger and a **Send email** action. Click on the Price drop tile to expand the trigger settings. ![step 3 campaign content](https://us-wd.gr-cdn.com/help/sites/9/2026/01/0938/Screenshot-2026-01-29-at-10.38.16.png) * Enter the **Price drop amount** – we’ll track any product whose price decreases by the specified amount or more. For example, if you enter 10%, products discounted by 10% or 11% (and higher) will be included. * Decide whether to **trigger the campaign** when **all product variants drop in price** (e.g., all color variants of a given t-shirt), or when **at least one variant drops in price**. **Note:** In the second scenario, it is not possible to determine whether the variant with the reduced price is the exact one previously viewed by the user. However, user behavior suggests that this distinction is often not critical – customers tend to proceed with the variant that is currently discounted, regardless of their original preference. * Decide after how many product views you want to **trigger** the price drop **communication**. * (_Optional)_ You can further refine the audience by sending the message only to customers who **haven’t bought the product for at least X days** and/or **have viewed it for at least X minutes and X seconds**. If you enable both optional conditions, **all three conditions must be met** before the price drop message is sent to the buyer. * In **Customer activity window**, enter the number of days of customer behavior activity that should be checked. ![price drop trigger settings](https://us-wd.gr-cdn.com/help/sites/9/2026/04/1112/CleanShot-2026-04-02-at-13.11.49-2x.png) 8. Click on the Send email tile to expand its settings. 9. Hover over the email miniature and click **Create new**. **Note:** Price drop messages are sent only to email subscribers (those who have given marketing consent). ![creating a new message in send message tile](https://us-wd.gr-cdn.com/help/sites/9/2026/01/0952/CleanShot-2026-01-29-at-10.52.16-2x.png) 10. You can create a message from scratch or use **Predesigned** or **Created Templates**. Click **Save and use** when ready. 11. **Publish** your campaign. **Note:** If a visitor has viewed multiple products and all of them go on sale at the same time, the message will include information about a maximum of five products to avoid creating overly long content. **Important:** Ecommerce campaigns (including price drop messages) require valid marketing consent, which can be acquired during the import or synchronization of contacts from your store using one of our plugins. Marketing consent can also be managed by subscribers via the [Contact Preference Center (CPC)](https://www.getresponse.com/help/what-is-preference-center.html). **Contacts without this consent will not receive ecommerce messages – even if they are active subscribers on your list.** If you notice that price drop emails are not being sent, verify how consent is collected and stored. Using custom fields to manage consent, or copying/moving contacts between lists manually, via automation, or through the API, does not replace the native consent field supported by integrations and may prevent message delivery. Consent should be collected through supported methods (e.g., during checkout, registration, or account settings) and synchronized via integration. Keep in mind that ecommerce data and messaging are tied to a single list – copying or moving contacts outside of this list will stop campaign delivery. Where to manage the campaign and check reports ---------------------------------------------- Campaign management (including editing) is done under the **Tools >> [Campaigns >> Ecommerce campaigns](https://app.getresponse.com/ecommerce-campaigns/manage)** tab. Here, you can also see basic statistics such as Conversion and Attributed Revenue. [Click here for more information on how to manage and edit your campaign.](https://www.getresponse.com/help/how-to-manage-and-edit-ecommerce-campaigns.html) Detailed statistics on price drop campaigns, as well as the revenue generated from these campaigns, are available in the [**Reports >> Ecommerce**](https://app.getresponse.com/statistics/ecommerce) section. This allows businesses to monitor and optimize their campaign performance effectively. [Click here for more information on how to read our ecommerce reports.](https://www.getresponse.com/help/understanding-ecommerce-reports-in-getresponse.html) Video tutorial -------------- **This article includes a video demonstration:** [Watch video](https://fast.wistia.net/embed/iframe/ivhvs08xaq?dnt=1)