# How to add CTA buttons to a webinar?

CTA (Call‑to‑Action) buttons let you prompt webinar attendees to take action at the right moment – for example, visit a sales page, register for another event, or sign up for your newsletter. In GetResponse webinars their setup is quick and intuitive.

What is a CTA button
--------------------

A CTA button is a clickable message displayed to participants during a webinar. It can appear as:

*   a **bar** (banner) at the top of the webinar room, or
*   a **pop‑up** message in the chat.

Each CTA includes a title, button text, and a link that redirects attendees to a specific page (for example, a landing page, product page, or your store).

CTAs help you:

*   guide participants to the next step without leaving the webinar,
*   increase conversions at peak engagement moments,
*   smoothly connect free webinars with paid offers.

How to add a CTA button during a webinar
----------------------------------------

1.  In your webinar room, from the left‑side menu click **Call‑to‑Action**.  
      
    ![](https://us-wd.gr-cdn.com/help/sites/9/2025/12/1231/cta1.png)  
      
      
    This opens the **CTA Wizard**, where you can select existing CTAs (under **My CTA**) or create a new one.  
      
    ![](https://us-wd.gr-cdn.com/help/sites/9/2025/12/1231/cta2.png)  
      
    
2.  Under **Create new CTA**, decide how the CTA should appear to participants by selecting the CTA format:
    *   **CTA Bar** (displayed at the top of the screen)
    *   **Chat Pop-up** (shown inside the chat)
    *   **Shopify Product** (also displayed as a pop-up inside the chat window, but linked to a product page from any Shopify store – integration with Shopify isn’t required)  
          
        ![](https://us-wd.gr-cdn.com/help/sites/9/2025/12/1248/cta3a.png)  
          
        All formats are configured in the same way. You will see a live preview while editing.  
        
3.  In **General** section:
    *   enter the **CTA name** – visible internally for your bar/pop-up template
    *   select the **CTA type** – you can switch between CTA Bar and Chat Pop-up  
          
        ![](https://us-wd.gr-cdn.com/help/sites/9/2025/12/1241/cta4.png)  
          
        
4.  In **Text** section:
    *   enter the **Title** (up to 75 characters) – displayed above or beside your CTA button  
          
        ![](https://us-wd.gr-cdn.com/help/sites/9/2025/12/1241/cta5.png)  
          
        
5.  In **Button** section:
    *   enter **Button text** (up to 50 characters, visible on the button), for example: _Register now_, _Get the offer_
    *   in **Button URL** (the destination link), paste the URL that participants will be redirected to after clicking the button. This can be:
        *   a GetResponse landing page, or website
        *   a paid webinar registration page
        *   an online store or checkout page
    *   You can enable **Click limit control** using the ON/OFF slider beside it to create urgency (for example: _Only 5 spots left_). **Click limit control** has three options:
        *   **No limits** – showing the clicks without any limit
        *   **Count up** – displays a live counter that increases with each click, up to the set limit
        *   **Count down** – displays a live counter that decreases from a set limit with each click
    *   When **Click limit control** is enabled, you can also enable **Automatic clicks** using the ON/OFF slider. This generates simulated (non-real) clicks to create early activity and encourage attendees to engage with the CTA. These artificial clicks are added **on top of** the configured click limit – for example, if the limit is set to 45 clicks, the counter will show 45 real attendee clicks + extra clicks based on the amount you configure. The artificial clicks are distributed randomly within the first 10 minutes after the CTA becomes visible.  
          
        ![](https://us-wd.gr-cdn.com/help/sites/9/2025/12/1241/cta6.png)  
          
        
6.  In **Images** section, you can **Add images** to be displayed in your CTA Bar/Chat Pop-up. After uploading the images, you will be able to enter **Image URL**, allowing it to link directly to your product.
7.  In **Style** section, select the colors of **Background**, **Text**, **Button**, and **Button** **text**.  
      
    ![](https://us-wd.gr-cdn.com/help/sites/9/2025/12/1241/cta7.png)  
      
    
8.  In **Display** section, the **No time limit** option is enabled by default, which means your CTA will be visible all the time. You can uncheck this option and set **how long to display it for**, and also decide whether you want to inform participants about the duration for which the CTA will be visible.  
      
    ![](https://us-wd.gr-cdn.com/help/sites/9/2025/12/1241/cta8.png)  
      
    
9.  When ready, click **SAVE** to keep it as your template and/or **PUBLISH** to display it immediately.  
      
    ![](https://us-wd.gr-cdn.com/help/sites/9/2025/12/1241/cta9.png)  
      
      
    

It is not possible to check who clicked the button or image.  
It is not possible to manage CTA bars or Chat Pop-ups outside the webinar room, but all saved CTAs can be activated later during another live events.

Best practices for using CTAs in webinars
-----------------------------------------

*   Show CTAs when engagement is highest (for example, after presenting an offer).
*   Use clear, action‑oriented button text.
*   Link CTAs directly to the next logical step (signup, purchase, registration).
*   Prepare multiple CTAs in advance for different moments of the webinar.

CTA buttons help you turn webinar engagement into real results – registrations, leads, and sales – without interrupting the experience for your audience.