Can I count down to an event on my landing page?

You can add a countdown to your landing page to count down the days, hours, minutes and seconds to a specific future date. You can also set up an evergreen countdown. It will count down from a moment your visitors open the page and trigger an upsell redirection. This is a great way to advertise a sale, upsell or build anticipation for an event. It helps create a sense of urgency to encourage potential contacts to sign up to your list.

To add a countdown to your page:

  1. Open the Landing Page Editor.
  2. From the toolbar, select Countdown and drag it to the workspace.
    countdown icon placement
  3. Click the element and choose Customize.
  4. Set up countdown timer and customize the upsell URL.
    Countdown setup
  5. Choose the time zone for the countdown.
  6. Confirm your settings by clicking Save.

If you want to customize the look of the countdown, double-click the specific element you want to change. You’ll see the options to change the font, font color, background color, and set bold, italics, underscore or strikethrough for the text.

countdown edit menu

Click back on the workspace to confirm your changes when you’re done.

What happens when the countdown ends?

Standard timer countdown

Once the countdown ends, the timer will stop, but your landing page will stay active. The end of the countdown doesn’t stop contacts from signing up to your list. For this reason, it’s a good idea to sort them based on their subscription method and date. This way you’ll see who signed up before and after the countdown ended.

Evergreen timer countdown

After the countdown ends, a visitor can stay on the page or get redirected to another page of your choice.

How do I find contacts by their subscription method and date?
Create your search condition:

1. Click the Add condition link to reveal available search options.
2. Select Contact details and choose Subscription method in the next available droplist.
3. Select Landing page for the method and select the page name. (You can also select all landing pages.)
4. Click Apply to see the results.

Conditions for subscription via landing page.

Once you narrow down your list to contacts subscribed via a landing page, you can add a second condition sorting them by subscription date. You will find this condition under Contact details as well.