Submission Technology are the agency of choice for over 300 advertisers, providing over 2.5M leads a month across the UK, Australia, and US through their extensive portfolio of proprietary websites.
Their mission is to facilitate success and growth for their partners by providing innovative technology and performance marketing solutions.
Challenges and goals
Their main goal was to increase member engagement through relevant content. With a high-volume contact list even tiny details might have a huge impact on the overall performance.
The email marketing team regularly tests and optimizes their email marketing efforts to:
- Increase subscriber engagement
- Protect IP reputation
- Create data-driven culture designed for continuous learning
“Contact list segmentation and regular A/B testing allows us to check what really resonates with specific groups of contacts. We collect and analyze data and act on it during next campaigns.”