We’ve listed and analyzed the key email marketing metrics and KPIs every data-driven marketer should keep an eye on. Improve your email analytics with these tips and recommendations.
If you want to find out what online marketing strategies are leading to the most mailing list subscribers on your website, then you MUST set up Google Analytics goals. If building your email marketing list is a priority, then Google Analytics ca...
How to Set Up Google Analytics Goals to Track Email Sign-ups
Not getting enough clicks from your emails? Don’t worry – you’re not alone. Keeping engagement rates high is a struggle for every digital marketer. And while we email marketers have it better than most of our peers, we’re still not off the hook.
10 Easy Ways To Increase Email Click-Through Rates
For subscribers to click through your email, they first need to open your email. I’ll be the first to admit that my inbox currently has over 1,700 unopened emails. Some of those are automated emails from services I signed up for and some of them are ...
11 Ways to Increase Your Email Open Rate
The new Email Marketing Benchmarks report is here, packed with the latest email marketing analytics data for Q3-Q4 2018. Find out the average email open rate for your industry – and more key insights and trends – to get your email marketing campaigns...
Key Insights from the New Email Marketing Benchmarks Report Q1-Q2 2019
Getting the newsletter frequency right has a great impact on your results. When was the last time you reviewed how often you send?
What is the Right Newsletter Frequency?
Despite social media’s blazing popularity – not to mention the rise of all things “app” – one fact remains certain: email marketing is still the reigning marketing champ.
Email Testing 101: 9 A/B Tests You Can Start Today To Skyrocket Your Results
Placing a Pixel is the very first step of Facebook advertisement. In this article, you’ll learn how it can help to find high-converting audiences, lower your cost, rescue abandoned carts, run cross-sales, and much more.
What is Facebook Pixel and How to Use It – a Definitive Guide
Looking for a proven way to bump up your sales this year? Here’s a 7-step plan that will help you run effective marketing campaigns around seasonal events, holidays, and other key dates throughout the year.
