In this article, you’ll find useful tips for writing engaging content for your social media campaigns.
You may have a great message, but is it reaching the right people? Creating a great message is important. Making sure it gets to the right people, in the right way, on the platform where their attention already is, is critical.
Match Your Message to Your Market on Social Media
There’s no doubt that social media is the most powerful tool of our time. It can be used to break news, sell to a target audience and communicate with customers. Every company in the Western world uses social media to some extent, but there are some ...
10 Biggest Social Media Mistakes Businesses Make
Years ago, before the internet, businesses had little to worry about when it came to reputation. If a complaint was made, then a customer could be given a refund, or offered an apology, and pacified relatively easily. They may go away and complain to...
How to Manage Your Online Reputation with Social Media
Each marketing channel is part of a tactic in your greater strategy and they need to work together. All of them have their own strengths and the *only thing* marketers need to learn is how to use them to their advantage. I’ll show you how to connect ...
How to Make Social Media and Email Marketing Work Together (Updated for 2018)
Are you ready to buy in to the idea of a social media campaign to boost your marketing efforts? If you are, then you should know one thing: The key to the success of any marketing effort is a working knowledge of psychology triggers that influence hu...
3 Psychology Tricks To Boost Your Social Media Campaign
Ever heard this old adage from real estate: “location, location, location”? Well, social media marketers have their own version of that saying. It’s “engagement, engagement, engagement”.
10 Ways to Get More Engagement from Your Social Media Posts
Email, SEO, PPC, and web design are all different tools that are used in ecommerce, and all provide different functions. Social media is another tool for digital marketers – but it’s a very special tool. It does what it does very well. It ...
Social, the Ecommerce Multiplier
Marketing places such a demand on your time these days that using technology to help keep the work going is essential. That’s nowhere truer than in marketing fields like social media, where you’re expected to be able to respond to a tweet or comment ...
