Dr. Emel Aktas published an online index card in which he outlines a systematic approach to preparing for a summer break. So we applied the same principles to planning a successful email campaign. And so, we draw a parallel between summer vacations and email campaigns, remember these principles may be universal and might be applied to other activities.
Here are all of our resources to help you with your email marketing.
Organic Search and Email Marketing have typically been paired against each rather than looked at how they can work in pair. In this whitepaper we’ve decided to look at the combination of the two, focusing specifically on how SEO can improve your Email List Building processes.
Email marketing is all about cherishing relationships and Mother’s Day is another opportunity to prove it. Most people would like to give their Mom something unique, so it’s a chance for your brand to come up with a great offer and once again exceed customer’s expectations. Here are some tips how you can achieve just that.
Spring is about celebrating new beginnings. That’s why we’ve prepared 7 tips that will help you start fresh and grow your business with effective email marketing campaigns. The overall idea is to reinvigorate your strategy after the long winter months and set new goals with positive attitude.
The ability to craft effective messages is a fundamental skill for every email-marketer. That is why this time we have prepared an infographic, which presents the 6 most important elements in an email message and provides you with a basic guide to creating a compelling email message.
Creating compelling newsletters that get opened, read, and clicked is one of the most important elements of a successful email marketing campaign. To achieve this, one has to make sure that all the important puzzles are in place: right images, clean code, great CTA, and of course – convincing Copywriting. This very last element is in fact the topic of this exclusive e-book written by Joanna Wiebe, from Copyhackers.com. If you want to form better relationships and increase your conversions through newsletters, you will definitely enjoy this read.
With 68.5 % of consumers planning to celebrate Halloween, it is another great occasion to plan and run a successful email marketing campaign. We offer 7 tips on how to make the most of your email marketing efforts in October and generate high ROI.
Customer loyalty is an emotional bond with your brand. You can foster loyalty by building long-term relationships based on consistent, positive brand experiences. It’s less expensive to retain customers than to acquire new ones. So the smart move is to invest in loyalty programs and relationship marketing.
If it looks like a duck, quacks likes a duck, and swims like a duck — it’s probably a duck. And that’s how spam filters analyze incoming emails. So to avoid spam folders, the solution is clear: don’t let your emails look or sound like spam. Our infographic is a quick checklist of email elements that need special attention.
The rules for customer support communications are simple and self-evident: to retain customers and safeguard your organization’s reputation, make sure your customer service emails are professional, helpful and emphatic. Our latest infographic provides best practices for building your company’s reputation and demonstrating reliability even in crisis situations.
Lately, standard sales pitches and product presentations fall flat. That’s why more and more email marketers are reaching out for non-standard strategies and a broader approach. Of them all, video in email turns out to be exceptionally effective. Today’s infographic presents some ideas on how to do it right. Want to learn more? Read our post to find out how to send videos via email.